返回首页

Bank of China Assignment范文

时间:2015-10-13 11:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
The strategic issue of customer retention in financial service based on the analysis of Bank of China                                          

Abstract

This report focuses on strategic issue of customer retention in financial service industry based on the analysis of Bank of China. The aim of the report is to provide an understanding of challenges faced by current financial service industry and the factors which drives financial service to change.

The strategy is considered as one of the key reasons for business success because it implements different actions in order to achieve business goal. Therefore, it is increasingly considered by businesses. As one of the biggest state-owned commercial banks, Bank of China now is facing challenges from competitors as well as opportunities of the development of technology. In order to retain customers, Bank of China has carried out a series of strategic development addressing on launching online banking, international service as well as updated products. Such development is considered effectively because these changes enable Bank of China to meet customers’ expectation better. In addition to these actions, it is also recommended that Bank of China should re-segment the market and pay attention to staff retention so that better service could be provided.

Table of Content
Introduction                                                    4
Main Body                                                      4
The concept of strategy
2.2 Background of Bank of China                                   5
2.3 The forces for the change of Bank of                              7
China—environment analysis
2.4 Strategic development of Bank of China                          10
3.0 Conclusion and Recommendation                                   13(责任编辑:charlie)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容