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英国assignment代写:咖啡店文化如何影响顾客消费与惠顾分析

时间:2017-05-15 17:12来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
近年来,越来越多的人选择投资于咖啡馆。咖啡行业的竞争似乎并不乐观。客户对产品或服务的性能和消费的购买情况有期望。实现客户满意度的最高水平是营销的最终目标。咖啡店文化更需要顾客关注。本论文研究的主要目的是寻求是什么咖啡馆文化会成功吸引顾客消费和投资人。
 
STATE THE OVERALL AIM:陈述总体目标:
 
In recently years, more and more people choose to invest on coffeehouse. Competition in the coffee industry seems not optimistic. Customer has expectations for the purchase situation for the performance and consumption of the product or service. Achieving the highest possible level of customer satisfaction is the ultimate goal of marketing. Coffee shop culture has more necessary to a customer attention. The main aim of the proposed research is to seek what a successful coffeehouse culture will attract customer consumption and patronage.
 
Objective 1
 
To conduct a comprehensive literature review of all relevant published sources. These include journals, books, newspapers, the internet and others. Where to go to find the relevant topic information? What types of sources need to use? How to collect and preserve valuable data and information?
 
Objective 2
 
To consider the environmental and cultural orientation in the coffee shop, also the significance of culture attracts different customers. Which coffee shop did customer like to go? How the customer think that the coffee shop culture? What kind of brand coffee shop they prefer to choose? Why they like to go coffee shop?
 
Objective 3
 
To evaluate what factors may affect the customer consumption in the coffee shop and assess the reason of the customer consumption. To predict what consumption habits may influenced their choice. What kind of coffee people like to buy? How long they will stay in the coffee shop? Who they usually to go with? Will the coffee shop location affect people choosing spend it?
 
Objective 4
 
To examine the patronage factors between the customer satisfaction and the quality of service. In addition to comprehend what the customer needs and achieve more patronage from the customer. What the definition of patronage does the coffee shop manager think? How the coffee shop staff communicate with customer? Why people usually like to choose the coffee shop which they always go? Does the product affect customer patronage in the coffee shop?
 
Objective 5
 
To produce a conclusion and create some relevant recommendations and measures that official organization can be applied in reality. What the advantage and disadvantage in the research? How to examine the results is correct? Which factor is the most important in the coffee shop?(责任编辑:quanlei_cai)


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