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国际市场分割(经济,国家文化和时间)-代写assignment

时间:2017-03-01 16:50来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
在这篇文章中,我建议批判性地评估上述研究论文:“国际市场细分(经济,民族文化和时间)”最近出版的欧洲营销杂志。本文旨在探讨影响和经济和文化因素的单独和组合在国际国家分割,并试图揭示这些因素和国家段的稳定随着时间的推移。
分割可以被描述为划分市场同质组策略。全球化竞争的发展设立了国际分割作为一个发展中的关键问题,定位,产品畅销世界各地引用的。
 
国际分工已经成为传统营销观念的一个重要延伸,因为缺乏对国外环境的熟悉,往往导致国外市场需求状况的泛化。这可以形成民族成见。因此,分割政策将有助于缓解这些误解所产生的问题,因为它承认的大小和相关性的外国之间的差异和相似之处。然而表明,如果一个公司能够取得竞争优势,由于全球标准化,是为了“标准化导向”。
 
In this essay I propose to critically evaluate the above research paper: “International market segmentation (economics, national culture and time)” published recently in the European Journal of Marketing. The paper aims to investigate the influence, economic and cultural factors have separately and in combination over international country segmentation and also try to reveal the stability of these factors and country segments over time.
 
Segmentation can be described as the strategy of dividing market in homogenous group (Goyat, 2011). The growth of global competition has established international segmentation as a key issue in developing, positioning and selling products throughout the world (Ter Hofstede et al., 1999) quoted by (Budeva and Mullen, 2014).
 
International segmentation has thus become a key extension of the traditional marketing concept, as lack of familiarity with diverse foreign environments tends to lead to generalization of demand condition in overseas market. This can form national stereotypes. Thus a policy of segmentation will help alleviate problems arising from such misconceptions, as it acknowledges the magnitude and relevance of differences and similarities between foreign countries. However (Budeva and Mullen, 2014) suggests that if a company can achieve competitive advantage as a result of global standardization, a “standardization oriented approach” is in order.
 
International segmentation also provides a number of advantages from the organization point of view, one of it being that organizations find it easier to enter countries in the same cluster in which they have been successful (Budeva and Mullen, 2014)
 
Thus if one accepts this premise, the question is not whether to segment the international market but when to segment and how to segment (what basis for segmentation should be considered) (Wind and Douglas, 1972).(责任编辑:BUG)


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