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留学生essay范文:飞利浦公司的PEST和SWOT分析

时间:2015-09-01 11:40来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

留学生essay范文:飞利浦公司的PEST和SWOT分析


引言
 
飞利浦公司由弗雷德里克飞利浦和他的儿子热拉尔飞利浦成立于1891年。荷兰皇家飞利浦公司是一家主要生产消费电子产品、电子元器件、医学影像设备、家用电器、照明设备、计算机和通信设备的公司。(Deckmyn, 2009) 飞利浦公司在全球有100多个国家的销售和服务网点,公司雇佣了大约11.8万名员工而且销售额达到330亿美元,在医学诊断成像和病人监护系统、节能照明解决方案和生活方式的解决方案方面,它是一个市场领导者。(荷兰皇家飞利浦,2009年)
 
公司的第一个产品是电灯泡,在飞利浦公司成立之前,杰拉德飞利浦曾与英美刷电灯集团有限公司合作,不断尝试提高电灯泡的寿命和优化生产过程(《百科全书》,2009年)。 公司向国际发展是由杰拉德的弟弟安东飞利浦加入公司开始的(Deckmyn,2009)。公司不断追求高质量低成本的目标,在接下来的几年里公司也放下脚步慢慢投入创新技术市场。(Deckmyn,2009)。
 
1924年,飞利浦与通用电气公司和欧司朗公司一起成立了福玻斯卡特尔公司(现由西门子拥有),将电灯泡推向全球市场,并设置一个灯泡的标准寿命在1000小时。(Deckmyn,2009)。
 
引言——— Introduction
 
Founded in 1891 by Frederik Philips and his son Gerard Philips as Philips & Company, Koninklijke Philips Electronics is a major Dutch manufacturer of consumer electronics, electronic components, medical imaging equipment, household appliances, lighting equipment, and computer and telecommunications equipment (Deckmyn, 2009). With sales and service outlets in over 100 countries worldwide, Philips employs approximately 118,000 employees and with sales of thirty-three billion dollars it is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, and lifestyle solutions (Koninklijke Philips, 2009).
 
Company's first products were light bulbs, as Gerard Philips had worked with the Anglo-American Brush Electric Light Corporation Ltd. before founding the Philips & Company and continually experimented to improve the longevity of light bulbs and optimising production procedures [Encyclopaedia Britannica, 2009]. The basis for company's international expansion was triggered by Gerard's younger brother Anton Philips joining the firm (Deckmyn, 2009). The company kept striving for high quality than low cost which often slowed it down to bring its innovative technologies to the market in later years. (Deckmyn, 2009).
 
It formed the Phoebus cartel in 1924 together with General Electric and Osram GmbH (now owned by Siemens AG), to divide the light-bulb market worldwide and to set the standard life of a light bulb at 1,000 hours (Deckmyn, 2009). Philips, in 1927, introduced a simple radio and by 1933 it was the world's largest radio manufacturer (Deckmyn, 2009).(责任编辑:BUG)


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