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美国阿斯特房屋公司当前的定位之争

时间:2016-02-21 18:07来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
What is the current competitive positioning for Astor lodges & Suites, Inc
出于美国酒店行业在房间价格,服务水平和先进设施竞争激烈的背景下,阿斯特开始预见到了它会遭受连续亏损的情况。阿斯特房屋的高管决定整合全方位服务酒店和经济型酒店的特点将公司定位为limited-hotel。然而,在没有了餐厅,娱乐房间,会议厅和客房服务后,使得阿斯特小屋公司的定位正在与中档快餐酒店和经济型酒店例如费尔菲尔德酒店,万豪酒店,汉普顿酒店和拉别墅酒店斗争,不过阿斯特小屋公司的定位又和这些公司的行业定位不尽相同。
阿斯特房屋的服务宗旨是用合理的价格在方便的地界为普通商务旅客提供整洁舒适的客户住处。
 
 
Astor Lodge foreseen that it would suffer from a continuous unprofitable situation. The background of U.S hotel industry is extremely fragmented and explosive competition on hotel’s price, service levels and facilities. The executives of Astor Lodge & Suites decides to be positioned the company as limited-hotel integrated the characteristic from full-service hotel and economy hotel. However, there is no restaurant, entertainment room, council hall, and room services in Astor Lodge and Astor Lodge & Suites, hence the position of Astor Lodges & Suites, Inc. is in crack of mid-scale hotels with quick meal and economy hotels which could struggle against Fairfield Inn, Marriott, Hampton Inn & Suites, and La Quinta Inn, nevertheless Astor Lodges & Suites, Inc. properties do not inevitably rival with these hotels in the industry.

The service mission of Astor Lodge & Suites Inc., is to offer primarily business guest with tidy and comfortable guest accommodations in suitable zone at justifiable prices. The corporation located its possessions on premium position with superior highways near by remote industrial, airports, hypermarket, regional shopping centers for the majority region. However, the current market position purposed avoiding the region within urban and town center because these places are too expanded, the corporation need to take measure of offering the best services that is contingency with its capabilities in this area.

Otherwise, Astor Lodge & Suites corporate service mission is to deliver predominantly business travelers comfortable and clean guest accommodations in easily assemble location at realistic prices. Premium sites on major highways are the ideal locations that the company has chosen to locate its properties. These locations are generally situated close to large regional shopping center, airports and suburban industrial and office complexes. Areas like urban downtown locations have been avoided though.

Visitors dwelling in the Astor Lodge are able to select double or king-size couch, each room includes television, bureau and chairs , telephone, a coffee maker, hair dryer, an iron etc. A free breakfast is furnished to tenants and at the corner of each ground stands a refreshment vending machine. At the Astor Lodge & Suites, all facilities are same and offered in equivalent condition, the only one distinction is more spacious in Astor Lodge & Suites.

Hence, it is substantial conceivable opportunities for Astor Lodge & Suites to improve its marketing strategy promptly. It performed comparatively steady than other similar hotels in next year, the and then the hotel is able to prefer ameliorating the facilities and services that these products are presently supplied by entire hotel industry. As progressing the hotel’s services that may embody in offering guests free collation and refreshment after their check in or even a hot coffee can make guest feel warm. This basic and easy opinions have great impact on consumer’s comfortable feeling.
 
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