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通过销售产品来建立消费关系

时间:2016-02-15 18:33来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
通过销售产品来建立消费关系
 
任务1:
 
营销是通过销售产品和服务获得合理利润,建立消费关系以及预测未来的过程。在这个过程中,可以确定消费者的需求和要求,加工制造产品或推出服务,并通过市场将产品和服务提供给消费者。
 
不同的人以不同的方式定义市场营销。根据2001年CIM的定义,“营销是为识别、预测和满足客户要求盈利能力负责的管理过程”。这意味着营销是确定消费者的需求,生产满足消费者需求的高品质产品,并以合理的价格和利润销售的过程。
 
2008年AMA把营销定义为一种活动,这个活动包括通过了解消费者需求来制造商品以及以符合商品价值的价格将商品出售给消费者及整个社会。
 
关于营销最简单的解释是2007年由Adcock et al定义的, “在正确的地点,正确的时间,以合适的价格出售合适的产品,”。这就意味着根据消费者的需要,在合适的时间及地点,以合理的价格出售合适的产品的过程被称为市场营销。
 
Building Consumer Relation By Promoting Products And Services Marketing Essay
 
任务1:-Assignment Part 1:
 
Marketing is the process of building consumer relation by promoting products and services obtaining reasonable profit as well as forecasting the future. In the process, consumer's needs and requirements are identified, the product is manufactured or the service is launched and through the market the products and services are made available to the consumers.
 
Different people have defined marketing in different ways. According to CIM, 2001, "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitability". What it means is that, marketing is the process of identifying consumer needs, producing the required products trying to satisfy the consumers with the quality products at a reasonable price and profit.
 
AMA, 2008 defines Marketing as an activity of producing products while communicating with the consumers and providing offerings which have good value for money to the consumers and the society as a whole.
 
The simplest definition of Marketing defined by Adcock et al, 2007 is, "The right product, in the right place at the right time and at the right price". This means the right product according to the needs of the consumers made available in the right place at the right time with the reasonable price is called as Marketing.(责任编辑:anne)


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