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马来西亚客户态度差异的研究

时间:2016-04-18 16:55来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

马来西亚客户态度差异的研究
Study Of Attitudinal Differences Of Malaysian Customers

 

本文研究强调了马来西亚客户觉得伊斯兰银行服务态度差。银行服务供应商可以获得良好的利益,伊斯兰银行的做法是在识别这些差异。一个结构化的问卷调查来收集必要的数据来回答被诬陷的马来西亚消费者态度差异有关情感的因素问题研究。在这项研究中,我们采用独立样本t检验和方差分析来检验假设。结果表明,马来西亚消费者对伊斯兰银行有积极的态度。结果t检验表明,男性和女性之间有显著差异的态度。此外,方差分析的结果显示,只有马来人与华人之间、中国和印度之间存在明显的态度差异,而这三个种族向伊斯兰银行的整体态度是积极的。这项研究的一个潜在的限制是参与的研究小组的规模和组成。因此,对马来西亚银行业客户的整个人口的概括是不恰当的。此外,这项研究不能得到不同属性的所有的伊斯兰银行可能会影响客户的行为。本研究的结果可以在伊斯兰的规则和规定中,方便伊斯兰银行服务提供商推出新的、基于态度的差异和课程创新的服务项目。

态度是一个重要方面来理解或预测在某些情况下客户的行为

(塞提,2002)。一般的态度可能相对较好预测一般行为(Eagly时,1993)。此外,客户对产品或服务的态度是影响产品或服务的用户图像的匹配客户的自我概念(Ekinci和莱利,2003;Sirgy et al .,1992;王Heitmeyer,2005)。

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudinal differences of consumers’ in Malaysia. In this research we have employed independent sample ‘t’ test and ANOVA to test the hypotheses. Results showed that Malaysian consumers have positive attitude toward Islamic banking. Results of ‘t’ test showed significant attitudinal differences between males and females. In addition, the results of ANOVA showed significant attitudinal difference existed only between Malay and Chinese and between Chinese and Indian, while the overall attitudes of all three races were positive toward Islamic banking. One potential limitation of this study was the size and composition of the group which participated in the study. Therefore, a generalization about the entire population of Malaysian banking customers of banking sector is inappropriate. In addition, this research could not incorporate all levels of diverse attributes of Islamic banking that might influence customers’ behavior. The results of this study can facilitate the Islamic banking service providers to introduce new, innovative service offerings based on attitudinal differences and of course, in accordance with Islamic rules and regulation.(责任编辑:anne)



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