返回首页
当前位置: 留学生论文网 > 代写Essay >

高等教育机构的“麦当劳化”

时间:2016-04-22 09:21来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Introduction:介绍
 
在后现代社会,各种服务变得越来越规范,快速,统一的。随着高等教育以及政治和经济环境的变化,传播高等教育机构被认为是商业化。它导致了机构内部各职能部门的麦当劳。在李泽尔的意见的基础上,麦当劳化可能带来危害社会。因此,李泽尔五大麦当劳化的重要组成部分将讨论以及原因,表现形式和高等教育机构的麦当劳化的结果。例如,速度和规模的追求,指标的绩效考核量化,该驱动器的结果和教师和学生在高等教育机构的非人性化都将在这篇文章进行分析。而在更高的教育机构和一些策略可以用来对付问题的麦当劳化的理性思考会被提出。According to George Ritzer, McDonaldisation is the transformation process from traditional thinking to rational thinking and scientific management. In the post-modern society, various kinds of services become more and more standardized, rapid and unified. Along with the spread of higher education and changes of political and economic environment, higher educational institutions are considered to be commercialized. And it leads to the McDonaldisation of each internal functional department in the institutions. On the basis of Ritzer’s opinion, the McDonaldisation may bring harm to the society. Therefore, the Ritzer’s five major components of McDonaldisation will be discussed as well as the reasons, manifestation and results of the McDonaldisation of higher educational institutions. For example, the pursuit of speed and scale, the quantification of indicators for performance appraisal, the drive for results and the dehumanization of teachers and students in higher educational institutions will all be analyzed in this essay. And the rational consideration on McDonaldisation of higher educational institutions and some strategies which can be used to deal with the problems will be proposed. 
 
Review of the literature:文献回顾
 
In the book <The McDonaldisation of Society>, George Ritzer brought up the concept of “McDonaldication” and made systematic demonstration. He regarded the phenomenon as the typical social and economic movement. (Ritzer, 1998) Ritzer also considered that McDonald’s could represent the landmark developments, but the process which might contribute the spread of McDonaldisation was taking possession of more and more social sectors and different regions of the world. (Ritzer, 1983) That is to say, although McDonaldisation can bring some benefits for the society, it also contains quite a number of costs and risks. To prove his points of view, Ritzer analyzed five major components of McDonaldisation. The first component is efficiency. The conditions of fast food industry, higher education and medical treatment were enumerated to explain it. In the McDonaldized systems, people simplify various kinds of processes, goods and services to realize the maximum efficiency. They even make the customers do the work which used to be done by their employees. The second component is Calculability. The McDonaldized systems emphasize the quantification, and they emphasize the quantity instead of the quality. The third component is predictability. It means that McDonaldized systems may emphasize the disciplines, systematization and conventions. Predictability can be realized in different ways. For example, McDonaldized institutions can copy the institutional framework, control the employees by text rules, stylize their employees’ behaviors and provide unified products. The forth component is control which also means the control through the substitution of non-human for human technology. At last, the irrationality of rationality is considered to be the fifth component of McDonaldisation. It means that McDonaldisation denies the basic humanity, the human reason, of the people who work within or are served by them. McDonaldisation is also a process which cannot be avoided. (Ritzer, 1983)(责任编辑:anne)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容