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酒店会议服务中顾客购买行为的营销策划-Marketing Essay代写

时间:2017-02-22 16:39来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
酒店会议服务中顾客购买行为的营销策划-Marketing Essay代写
MARKETING PLAN OF CUSTOMER BUYING BEHAVIOR IN A HOTEL FOR CONFERENCING SERVICES
 
酒店事件管理提供了一个广泛的增长机会,建立,提高和保持利润以及长期与任何其他商业组织的关系。酒店提供的会议和其他接待服务是创造大量消费者客户的最好例子。这标志着一个显着的转变,只专注于个人以前相当大的组织在酒店业。在这个行业,有对新来的人来说,存在进入壁垒;它是当前公认的酒店更具挑战性和竞争性。酒店业与来自不同行业的大客户组织的各种客户进行交易,这使得它成为研究顾客购买行为的一个有趣的部门。在当今快速移动的世界里,顾客的口味和偏好不断变化,因此公司制定一个定制营销战略,以吸引更多的新客户,留住老顾客成为了必然。而另一方面,仍然遵循一刀切的酒店正在减少利润,由于客户保留减少。因此,酒店可以通过了解客户的真实期望,区分现有客户和潜在客户的购买行为,识别和利用酒店和其他相关市场的各种趋势来扩大销售服务。基于此,在从事销售活动应该设计一个营销计划使经理认为提前更好的利用资源的酒店,确保操作特定的区域专业化,为酒店建立业务模型,围绕价格、服务质量和服务形式的商业的未来速度。
 
Hotel Event Management provides a wide range of growth opportunities for building, enhancing and holding profit as well as long term relationships with any other business organization. Conferencing and other hospitality services provided by hotels are best examples for creating large number of consumer clients. This marks a significant shift from focusing only on individuals previously to rather large organizations in the hospitality industry. In this industry, there is barrier to entry for new comers, though; it is even more challenging and competitive for the current established hotels. Hotel industry deals with all kinds of customers from individual people to big client organizations of other industries which make it an interesting sector for examining various customer-buying behaviors. In today’s fast moving world, there is continuous change in customers’ taste and preferences that it becomes mandatory for a company to develop a strategy for custom marketing in order to draw more new customers and retain the old ones. While on the other hand, the hotels that still follow the one size fits all approach are dwindling in profits due to decreasing customer retention. And so, a hotel can expand its sales services by knowing the real expectation of the client customers, differentiating between buying behavior of existing and prospective clients and identifying and exploiting various trends in the hospitality and other related market segment. On account of this, hotels before engaging in sales activities should design a marketing plan so as to make the manager think ahead of time to make better use of resources, ensuring specialization in specific area of operation, building business model for hotels and focusing on price, quality of service and speed of service which forms the future of the business.(责任编辑:BUG)


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