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当今数字驱动市场的消费者主导力量制衡|留学生essay代写

时间:2017-04-03 09:58来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
作为一个收集的买家和卖家,市场不仅反映了买方的需求总量,这一般包括三个因素:人口、购买力和购买动机,也体现了卖家,提供包括产品、价值、体验等,这也反映了交易所交易,买家和卖家之间关系。权利的平衡主要体现了相互制约和平衡两个科目之间达到相对稳定的极限情况的当事人,双方主体可以被描述为状态之间的关系,企业和企业、政党,在这篇文章中,它主要是用来描述消费者和企业之间的关系。本文主要分析消费者是否主宰当今数字驱动市场的权力平衡。笔者首先回顾了市场营销的演变,然后在此过程中,以分析当代消费者是否占主导地位的力量平衡在今天的数字驱动市场,笔者最后以吉百利为例,证实了作者的论点,针对上述问题。
 
1.0 Introduction 简介
 
As a collection of buyers and sellers, marketplace not only reflects the total number of buyer’s needs, which in general includes three factors, population, purchasing power and purchasing motivation, but also reflects the supply of sellers, including products, value, experience and so on, it also reflects exchange, transactions, relations between buyers and sellers (Angulo-Ruiz,  Pergelova, Cheben and Angulo-Altamirano, 2016). The balance of rights mainly reflects the mutual restraint and balance between two subjects to achieve a relatively stable ultimate situation of the parties, the two main bodies can be described as the relationship between states, enterprises and enterprises, political parties (Killian and McManus, 2015), in this essay, it is mainly used to describe the relationship between consumers and enterprises. This essay mainly analyzes whether consumers dominate the balance of power in today's digitally driven marketplace. The author first reviewed the evolution of marketing, and then based on this process to analyze whether contemporary consumers dominate the balance of power in today's digitally driven marketplace, the author finally took Cadbury as an example to confirm the author's argument for the above issues.
 
2.0 Evolution of marketing orientation 营销导向演化
 
In the middle of the 20th century, capitalist countries' economy entered a golden period of rapid development for more than 20 years, and the demand for various commodities increased rapidly (Matthyssens, Bocconcelli, Pagano and Quintens, 2016). Firstly, economic development raised the level of income of the people, while the long-suppressed personal needs of World War II were released (Šályová, et al., 2015). Secondly, the development of global trade has also expanded the external market demand of capitalist countries (Felix, Rauschnabel and Hinsch, 2017). In this period, consumer demand was strong and single, between corporate production and market demand, there were triple shortage, namely, the shortages of quantity, lack of quality and structural shortages, but the shortage of quantity was the first, forming the competition environment of a typical seller market (Hofacker and Belanche, 2016). In response to the particular market environment at the time, Jerome McCarthy (1960) proposed the famous 4P marketing theory, including product, price, place, and promotion. 4P theory provides very valuable decision-making ideas for enterprises on how to develop marketing strategies in the economic market conditions of shortage, so that business decision-makers in complex market conditions can quickly and effectively determine the decisive factors that have an impact on corporate marketing performance to develop a targeted marketing mix strategy.(责任编辑:BUG)


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