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WH史密斯运营管理分析Essay范文 Operations Management in Business - WH Smith Analysis

时间:2017-10-25 15:34来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
WH Smith是由史密斯家族在1792年作为一个报刊经销人,在后来的名字“Smith”作为公司名称并且在1999年推出网站whsmith.co.uk。这一成功的公司在轨道站、购物中心开了许多商店。Kate Swann的到来让WH Smith成为持续十年来盈利的公司。她成功的基础是她如何组织和努力实现自己的目标。在这份报告中有许多成功的使用WH Smith操作管理技能以及Kate Swann的相关解释。
运营是生产商品和服务的关键部分。它涉及到计划组织、控制组织运作。没有计划的组织将永远无法在其业务中取得成功。根据这种情况,利润的成功来源于运营管理,其中涉及一系列复杂的管理活动,他们计划通过削减成本来计划如何改进销售组织领导。Kate Swann设法达到所考虑的操作管理账户转WH Smith的变成了一个盈利的公司目标。遵循组织运作管理的原则,将有助于公司降低产品和服务的成本,同时也有助于提高顾客对产品质量和服务的满意度。由于业务职能对货物和服务负责,因此必须支持按时间尺度交付的输入和输出。为了获得预期的产出,应该对资本、劳动和信息等各种输入进行测量。运营管理的作用是提高生产力,这将有助于提高组织的财务和客户满意度的竞争优势。
 
WH Smith Introduction
WH Smith was first created by Smith Family in 1792 as a newsagent, in then became the company with the name “WH Smith” in 1828 and launched the website WHSmith.co.uk in 1999. This success fully growing company opened many stores in Rails stations, High Streets, Shopping Centers and gradually lost its profit of £135m. The arrival of Kate Swann made WH Smith to run as the profitable company in a decade. The success of her achievement is based on how she organized and worked towards her goal. Throughout this report there are many explanations related to WH Smith’s success using operation management skills by Kate Swann.
 
Task 1
Operation is the key part of the business which produces goods and services. It involves in planning organizing, controlling an organization operations. Organization without a planning will never be able to success in its business. According to the scenario, the success of profit is based on the Operation Management, which involves a complex set of management activities involved in planning how they wanted to improve their sales organizing leading, by cutting the costs. Kate Swann managed to achieve the target of turning WH Smith into a profitable company by taking into account of the operational management. Following the principles of operation management in an organization will help the company to reduce the cost of products and services and also in the mean time it will help to increase the customer’s satisfaction towards the product quality and the services. As the operations function is responsible in goods and services, it is important to support the input and output to be delivered on time scale. Various input such as capital, labor, and information should be measured in order to obtain desired outputs. The role of operation management is to improve productivity which will help to improve the organizations financial and also to meet customer’s competitive priorities. In the scenario it shows that Swann has targeted the teenagers and as well as young women for stationeries this make the targeted users to be satisfied as well increase the sales in WH Smith.(责任编辑:BUG)


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