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Marketing Analysis Essay:Bateel营销分析

时间:2018-01-05 15:31来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
现在在高档糖果业的世界级品牌,bateel始于一个简单的概念,在一个高档优雅的零售环境,一个明确的细分市场提供了一个独特的高质量的产品范围。这个概念也是独特的,提供从其他任何来源都没有的产品选择。bateel吸引消费者在不同的目标市场细分是基于我们的战略和能力,不断开发和生产出最高质量的产品和保持一个创新的营销和分销系统。
bateel的成功是基于强大的生产和营销组织,这是垂直整合,包括养殖、加工、制造、零售和保险功能。bateel现在专注于一个完整的日期范围内的生产和销售。该公司总部设在沙特阿拉伯利雅得,在迪拜UAE设有区域办事处,雇员超过三百人
 
I. Current Marketing Situation 市场营销现状
Company Background
Now a world-class brand in the premium confectionery industry, Bateel started with a simple concept, offering a unique range of high quality products to a well-defined market segment in an upscale and elegant retail environment. The concept was also unique, offering a selection of products not available from any other source. Bateel's strong appeal to consumers in various target market segments is based on our strategy and ability to consistently develop and produce the highest quality products and maintain an innovative merchandising and distribution system.
 
Bateel's success is anchored on a strong production and marketing organization, which is vertically integrated and includes farming, processing, manufacturing, and premium retailing functions. Bateel now specializes in the production and distribution of a complete range of dates, and date and non-date gourmet confectioneries. The company is headquartered in Riyadh, Saudi Arabia with a regional office in Dubai, UAE and employs over three hundred people.[1]
 
Company Products
There are mainly four 4 product lines that are produced by the company, and they are:
 
1. Dates
Bateel offers more than 20 varieties of high quality dates including famed Naboot Seif, Sokari, Kholas, Sekki and Khidri. Most of these date varieties are available in fresh, Rhutab and the traditional Maknooz recipe.
 
2. Chocolates
That includes, Date Chocolates, Pralines & Truffles, Bateel Wrapped Chocolates, Sugar Free, Figure Chocolates.
 
3. Pastries
That is pastries and biscuits, Each is made with high quality Bateel dates, in addition to other ingredients, pastries are made from fresh natural ingredients and do not contain preservatives or artificial dough conditioners. All pastry items are baked by Bateel under strict, quality controlled conditions and are kept refrigerated until they are sold.
 
4. Other gourmet products(责任编辑:BUG)


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