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留学生论文:explore significant differences from Wester

时间:2011-05-29 12:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

1. 整篇文章应该采用英式写法,不应该是美式写法、
2. reference不够充分。


Topic: explore significant differences from Western models of consumer behavior in different parts of the world

Title: From the perspective of consumer behavior to manage marketing strategies of cigarettes

Student name: _______________
ID Number: _______________
Tutor: _______________
Submission date: _______________
Word count: ____________Table of Contends
1 Introduction 2
2留学生论文Relationship between consumer behavior and marketing strategy 3
2.1 Lewin model 3
2.2 Bandura’s interaction model of human behavior 3
2.3 Hawkins’s consumer decision process model 4
3 Discussion on consumer behavior in West and East 5
3.1 Differences in consumer behavior in West and East 5
3.2 Reasons for these differences 7
4 Case study 7
4.1 Brand positioning strategy 7
4.2 Price strategy 8
4.3 Marketing mix strategy 9
4.4 Promotion strategy 10
5 Conclusion and recommendations 10
References 12

1 Introduction
(By reference to academic literature, explore significant differences from Western models of consumer behaviour in different parts of the world. Using examples, critically evaluate how a company could apply this understanding to create and manage its marketing strategy. 把这段话融入到introduction 里)
Since the 60s of the 20th century, the goods in the developed countries increasingly become rich, and marketing ideas experience profound changes, especially the consumer psychology-oriented marketing concept has been firmly established. How can under the situation of the new marketing be with initiative, in my opinion the 留学生MBA ESSAY定制operators to really understand the three models of the consumer psychology and behavior are very necessary. This report from the perspective of consumer behavior explores the marketing strategies of cigarettes.

2 Relationship between consumer behavior and marketing strategy
2.1 Lewin model
Since the 20th century, psychologists, social psychologists have a strong interest in exploration of the mystery of human psychology and behavior, and have committed to this research, trying to suggest the general psychological law hidden behind complex behavior. The most famous may be the human behavior model proposed based on a large number of experiments by Lewin.
Lewin's behavioral model is as follows (Lewin, 1939): B = f (P, E)
Lewin's model suggests that human behavior is the result of interaction between the individual and the environment. At the same time, the model further states that human behavior are mainly influenced and constrained by two factors, the internal factors of the individual and the external environment factors. Among them, the internal factors of the individual include two types of fundamental factors: physiological factor and psychological factor, but external factors also include two types of factors: the natural environment and socio-cultural environment. This view has laid a solid foundation for the consumer psychology and behavior after the 1960s.(责任编辑:BUG)



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