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媒体学论文:新数字媒体的本质及其受众定位

时间:2016-07-08 09:15来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
新数字媒体的本质及其受众定位
The nature of new digital media and its targeting audiences
 
新的数字媒体是一个相对的概念。它是一种新形式的媒体、报纸、广播、电视等传统媒体,后来发展起来,包括网络媒体、移动媒体、数字电视。新媒体也是一个广义的概念,利用数字技术、网络技术、互联网、宽带局域网、无线通信网络、卫星等渠道,以及电脑、手机、数字电视等终端为用户提供信息和娱乐服务的传播形式。严格说来,新媒体应该被称为新的数字媒体。以数字技术为基础的新的数字媒体,以网络为载体的信息传播媒体,赋予了新的数字媒体的真实性和质量信息。随着互联网、PC和移动技术的发展,其出现以来的内容和受众都有了很大的扩展。随着时间的移动到第二十一世纪,随着PC和手机的普及,新的数字媒体已经实现了前所未有的普及。它已成为传统电视的主要竞争对手。
 
New digital media is a relative concept. It is a new form of media, newspapers, radio, television and other traditional media, developed later, including online media, mobile media, digital television. The new media is also a broad concept, the use of digital technology, network technology, the Internet, broadband local area networks, wireless communication networks, satellite and other channels, as well as computers, mobile phones, digital television and other terminals to provide users with information and entertainment services for propagation form. Strictly speaking, the new media should be referred to the new digital media. Digital technology as the basis of new digital media, the network as the carrier of information dissemination media, endow the authentic and mass information of new digital media. As the development of Internet, PC and mobile technology, the content and audience of have spread vastly since its appearance. As time moves to the 21st century, with the popularity of PC and mobile phone, new digital media has been achieving unprecedented popularity. It has become the major competitor of traditional TV. 
 
Firstly, it is the development history of new digital media. In the 60 s, rand, Massachusetts institute of technology and the University of California, Los Angeles, to study the dispersion, immortality, the idea of packet switching network, and in 1967 the national physical laboratory developed the first test network. Throughout the 70 s to the rapid growth of the ARPANET easily because of its distributed structure and it became access to a variety of different computers. 1977 other web link to ARPANET new standard "transmission control protocol (TCP) and Internet protocol." In 1984, the United States entered the scene with the national science foundation, set up technology developing rapidly in 1986, 1988, 1990, update links, faster, more shining super computer through the thick, faster links(world wide web). Six basic network domain, abbreviations to represent their address: government (the government), military (mil), education (edu), commercial (com), organization (institution) and net, as a gateway between the networks. Vanderbilt University, said Dana Hoffman, a researcher in 2000 project, the founder of the check Internet statistics, today an estimated 33 million Americans over the age of 16 accesses to the Internet, and use it for the last three months of 22 million. On average, participants spend about six hours a week online. About 85 Internet users are in terms of gender, 90% of men and 15-10% of women. At present, the statistics show that democracy is limited, but the premise is that the computer is becoming more accessible, intellectually and financially we create a global village.(责任编辑:BUG)


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