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MBA Essay:美国和德国的汽车工业危机(3)

时间:2016-12-10 09:55来源 作者:英国论文网 点击联系客服: 客服:Damien
Kevin Zeese (November 2008) also explained causes of the auto industry crisis. The three major problematic issues in US are listed as follows: health care system, the credit crunch and low efficiency cars. Considering health care as an out of control cost in USA (compared to German automotive industry at which this cost is under control) he does not hesitate to describe GM as e health insurance provider that happens to make cars. The fact that the company spends annually $5 billion on health care increases the cost of each vehicle produced for $1,500. This reality makes impossible the achievement of successful economic model for GM and furthermore it is something that cannot be fixed by company itself. Ongoing, commenting for credit crisis he treats the stock market as unregulated casino and blames the government for the inability of applying basic regulation to the financial markets and money supply.
Concentrated in these assessments we qualify that the initial cause that pushed sales down is change in fuel prices.
Changes in fuel price
In reality, economies of both countries are challenged by fuel price changes. US Energy Information Administration data show that regular gasoline retail real price in 2000 was 1.89$ per gallon, while in 2002 dropped to 1.64$ per gallon. Since 2003 to 2008 the real price per gallon continued to rise until it reached the peak in 2008 at 3.32$ per gallon. In 2009 the prices started to drop but in 2010 and forecasts for next years are that prices will continue to rise (EIA 2010). Approximately, the same pattern was also followed for diesel fuel retail prices.
As in the US, the pattern of fuel prices was similar in Germany. In 2000 prices were about 2.05DM1 per litter for unleaded fuel and 1.77DM per litter for diesel. The prices decreased in 2002 as in the USA happened to 1.07DM per litter for unleaded fuel and 0.85DM per litter for diesel (The AA 2010). The prices peaked in 2008, the same happened also in Germany. In the reports of AA Public Affairs in October 2008 the price per litter for unleaded fuel was 1.35� and 1.29� per litter for diesel.
Fuel price changes headed the demand for more efficient cars. Current vehicles were unaffordable taking into consideration fuel price trends. As a result, the major automakers were working to revamp their inventories and seem to be increasingly focused on the development of smaller, fuel-efficient vehicles.
Fluctuations started with dramatic drops in automobile sales throughout 2008, maybe even earlier. Initially crisis was more perceptible in US rather than Germany. The lack of available credit for buyers and in the other hand the need for money to cover the dramatic losses in car sales of industry were major factors that the situation was becoming more and more convoluted. Financial losses came due to the increment of incentives or rebates that manufacturers were forced to do in order to help themselves on selling their products.(责任编辑:BUG)

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