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supply chain management dissertation proposal

时间:2015-07-24 11:15来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
介绍—Introduction
 
美国的零售商行业,在这十年来,发生了前所未有的变化。在过去的十年已经有大量新的零售空间出现,加上前50位零售商,占地面积增加了55%。不仅有更多的商店,且提供类似的产品。相同品牌的牙膏可以在便利店、杂货店、药店、超级购物中心、折扣店、仓库俱乐部买到。牛仔裤可以在折扣店和仓库俱乐部买到,以及在百货商店、大型购物中心、专卖店和其他批发商店也可以买到。如此多的零售商,消费者对零售商的选择给零售商带来很大压力,许多零售商的前辈领导人同样与当今严峻的环境相抗战。
 
生存在这样一个竞争激烈的市场中,不再可能以合适的价钱购买合适的产品;零售商肯定会根据合适的市场和时机给出价格,合适的运营成本。要想做好这个需要对市场物流情况有足够的了解,结合产品流信息而制定购买决策,让客户得到最合适价格的产品。
 
介绍—Introduction
 
Retailers in the us have seen a decade of unprecedented change. In the last 10 years there has been a flood of new retail space, with the top 50 retailers increasing their square footage by 55 percent. And not only are there more stores, but many offer similar products. The same brand of toothpaste can be bought at convenience stores, grocery stores, drug stores, supercenters, discounters, and warehouse clubs. Denim jeans can be found at the discounters and warehouse clubs, as well as at department stores, mass merchandisers, specialty stores, and other outlets. So much consumer choice puts tremendous pressure on retailers, with many historical leaders struggling in today's tougher environment
 
To survive in such a competitive market, it is no longer enough to buy the right goods at the right cost—retailers must also get them to the right place at the right time, and with the right operational costs. Doing this well requires the best possible logistics, combining the information that determines buying decisions with the product flows that get goods to customers most cost effectively
 
Traditionally, retail logistics had two major components - transportation and storage. But with the increasing complexity of modern retail supply chains, the scope of logistics has also expanded beyond the traditional definition. An efficient retail logistics function has become a significant instrument for retailers to ensure competitive advantage, and its scope now includes plans and processes that allow the back end to effectively meet consumer demand. Currently, retail logistics is a holistic concept that involves coordinating the following main processes among others:
 
Inbound and outbound transportation
Warehousing
Packaging and labelling
Shipment consolidation
Tracking/Tracing the products(责任编辑:BUG)


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