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为市场需求提供一系列的服务的市场营销文章

时间:2015-08-27 08:57来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

需求是指对某一特定产品所表示出的购买欲望并且愿意为产品支付,也许是因为好质量或者好的服务的消费者数量。需求可以有不同的存在形式以及他们其中之一所衍生的其他需求。它指的是产品需求的变化会带动另一个相关的产品,这变化可能是价格,质量,设计和数量等的产品属性。Lextant服务在这个竞争激烈的商业环境下形成的一个商业经营战略,它侧重于作为产品最终客户端的消费者。公司专注于为其客户研究和设计,这些公司包括保洁公司、百事可乐公司、摩托罗拉、好年头、惠而浦、英仕咖啡和微软公司等。公司因此不直接涉及但是为客户提供了一个非常重要的以及服务供应。作为公司的名称,词典意味着语言或者词汇,因此他们做的每一个业务都是客户和终端用户的利益,他们所做的业务类型显然是取决于客户相关的需求,而不一定是商业战略。
 
Demand is defined as the number of consumers who have expressed the desire for a particular product and are willing to pay the price attached to that product which may be a good or a service. Demand can exist in different forms and derived demand is one of them. It refers to the demand of a product arising from the changes in another related product which could be in form of price, quality, design, and quantity among other attributes of the product.Lextant serves clients that are operating in a very competitive business environment and have come up with a business strategy that focuses on the consumers who are the end users of the products. The company specializes in research design for its clients that include proctor and gamble, Pepsi co, Motorola, good year, whirlpool, hard rock café and Microsoft among others. The company does not therefore deal directly in a good but provide research services that are very vital to its clients in dealing with its customers and their provision of services.
 
As the name of the company suggest, lexicon means language or vocabulary therefore every business they do is done in the interest of the customers and the end users and this is clearly in line with type of business they do which is derived demand and their work depends on what the customers desire and not necessarily what the business strategy says. They are therefore customer focused in their business. The company therefore strives to translate the name to real actions by conducting market research and consumers' surveys with a view of providing information that is relevant in enabling their clients to understand the consumer interests, their behavior, likes, dislikes, motivating factors, their economic status, the different classes of consumers, their feed back about already existing products and services among other information. Their clients on the other hand use this information to provide goods and services that matches the above stated consumer expectations. As stated earlier the current business has become quite competitive and there is a scramble for customers and therefore marketers have to find ways of retaining existing customers as well as acquiring new ones and this can only be done through meeting their demands in terms of goods and services and creating value for their expenditures. Therefore the demand for the service provided by Lextant comes from the customers that their clients serve and not directly from the clients. In the same vein the work they do have an influence on the goods and services that their clients offer as the information they provide must be factored in the production processes of these companies.(责任编辑:cxj)


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