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怎么写DISSERTATION?研究生市场营销论文模块化方

时间:2011-05-27 08:55来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

POST-GRADUATE MODULAR SCHEME

MKTM021 MARKETING DISSERTATION

STUDENT GUID

英国论文网Revised by:David Alcock June, 2010Kathleen Mortimer Nov 2010\

CONTENTS Page No.

1INTRODUCTION: ESSENTIAL INFORMATION AT A GLANCE

1.1 What is a Dissertation? 1\

1.2 Standards of work expected 1
Intended Learning Outcomes 1
Marking criteria 2

1.3 The Supervision Process 2
Shared responsibilities 2
Preparing your dissertation proposal 2
Making use of NILE 3
Minimum contact schedule 3
Maintaining a record 3
The supervision cut-off deadline 3

1.4 Avoid being accused of cheating! 3
Using the Harvard Style of referencing 3
Guide to plagiarism 3
Testing your work for plagiarism online 3

1.5 Ensuring Ethical Conduct 4
Ethical guidelines 4
Ethics forms 4

1.6 Presentation and Submission 4
Timing (final supervision and reading of drafts) 4
Writing and printing style, format and binding 4
Submitting an electronic copy 4

2 WORKING WITH THE LITERATURE 5

2.1 What is the literature? 5
2.2 What is academic literature used for? 6
2.3 Doing a literature review 7
2.3.1 What a literature review is not! 7
2.3.2 What makes a good literature review? 8
2.4 Literature sources 9
2.4.1 The internet 9
2.4.2 Using hard copy journals 10
2.5 Literature searching 11
2.5.1 Examples 11
2.5.2 Searching databases – top tips 12

3 TYPES OF DISSERTATION 14

3.1 Empirical dissertations using secondary data 14
3.2 Empirical dissertations using primary data 16
3.2.1 Collecting data with a questionnaire 16
3.2.2 Interviews 16
3.2.3 Combinations of questionnaire and interviews 17
3.2.4 Observation 17
3.2.5 Case studies 17
3.3 Conceptual (Theoretical) dissertations 18
3.3.1 ‘Cause and effect’ dissertations 18
3.3.2 The ‘What is?’ dissertation 20

4 BUILDING YOUR DISSERTATION 21

4.1 Assessment of the dissertation 21
4.2 Dissertation structure 22
4.2.1 Contents 22
4.2.2 Presentation hints 22
4.3 Dissertation presentation – things to avoid 25
4.4 Submitting your dissertation 26
APPENDICES

One: Glossary of Key terms 28
Two: Recommended Reading 29
Three: Marketing Postgraduate Grading Criteria 30
Four: Dissertation proposal – guidance notes 31
Five: Minimum Meeting/Tutorial Sessions 39
Six: Guidance for Ethics in Academic Research 40
Seven: Northampton Business School Ethics Forms 43
Eight: Style, Format and Binding Requirements 46
Nine: Dissertation Cover Sheet 47

1 INTRODUCTION: Essential Information at a Glance

1.1 WHAT IS A DISSERTATION?

On post graduate courses we are looking for a piece of research on a particular topic of around 15,000 words. Although you have a dissertation supervisor, you are expected to define the topic, do the research involved and write it up. Your supervisor is only a guide – s/he will not tell you precisely what to do. The dissertation is your chance to show mastery of a subject and to show that you understand the fundamental academic principles of conducting independent work and showing critical analytical skills.(责任编辑:BUG)



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