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Case Study经验分享及案例分析

时间:2015-09-14 16:48来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
案例分析与一般的写作不同,它需要在一开始就阐述出你的结论,然后再给出得出该结论的详尽理由和依据;而并非像写小说一样,若不读到最后一页就不能揭开谜团。老师们更多关心的是你是如何阐述问题,清晰的叙述你的分析过程,选择特定解决方法的理由以及最后设计出的那套来实施你的解决方案的计划。而并不是要看你花洋洋篇幅来证明你的结论如何正确!以一糙言蔽之,写CASE STUDY追求的是过程而不是结果。
Introduction to the Case-Study Method
the case studies require an approach that is different from normal homework assignments. Each case can have more than one right answer depending on how the problem is defined and which assumptions are made. In fact, your teacher may be more interested in the analysis and process you used to arrive at the decision than in its absolute correctness.
In some cases, the case writer(s) have provided questions to guide your analysis; in other cases it is up to you, the case analyst, to decide which questions are relevant in defining the problem. This too is by design. In an actual situation you will have to decide which questions to ask, and certainly no one will give you a list of multiple-choice answers. This is why it is suggested that you not limit your analysis to the questions at the end of a case.
The Seven Steps of Problem Analysis
Using an organized seven-steps approach in analyzing a case will make the entire process easier and can increase your learning benefits.
1. Read the case thoroughly. To understand fully what is happening in a case, it is necessary to read the case carefully and thoroughly. You may want to read the case rather quickly the first time to get an overview of the industry, the company, the people, and the situation. Read the case again more slowly, making notes as you go.
2. Define the central issue. Many cases will involve several issues or problems. Identify the most important problems and separate them from the more trivial issues. After identifying what appears to be a major underlying issue, examine related problems in the functional areas (for example, marketing, finance, personnel, and so on). Functional area problems may help you identify deep-rooted problems that are the responsibility of top management.
3. Define the firm's goals. Inconsistencies between a firm's goals and its performance may further highlight the problems discovered in step 2. At the very least, identifying the firm's goals will provide a guide for the remaining analysis.
4. Identify the constraints to the problem. The constraints may limit the solutions available to the firm. Typical constraints include limited finances, lack of additional production capacity, personnel limitations, strong competitors, relationships with suppliers and customers, and so on. Constraints have to be considered when suggesting a solution.(责任编辑:cari)

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