Solar Energy Case Study: Ophone
Solar energy has been growing in popularity due to its eco-friendly reasons and its ability of tapping into a reusable energy source. Ophone has successfully combined solar power into the mobiles phones to create a mobile unit that requires minimal charging of the battery. By leaving the phone under the sun or even within indoor office conditions, the phone has the ability to recharge its batteries with the solar panels on the surface of the unit. Due to such a technology, the standby time is estimated to last for a month while frequent usage of the phone's applications will make it last for a week. This virtue itself has a very strong competitive advantage in the mobile phone market. Users like businessmen who constantly have outstation works may find Ophone useful and extremely convenient.
Ophone intends to penetrate into a market where the citizens have busy lifestyle and have high purchasing power. From the research carried out, Singapore is considered as the ideal target market.
The economy of Singapore is a highly developed and successful capitalist mixed economy. While government intervention is kept at a minimum, government entities such as the sovereign wealth fund control corporation responsible for 60% of gross domestic product (GDP). It has open business environment, relatively corruption-free and transparent, stable prices, and one of the highest per capita GDP in the world (Yelen, 2008). Thus, Singapore can be considered as a country with a business-friendly environment.
According to the latest report from the Singapore Department of Statistic (DOS), Singapore's total population as at end-June 2007 was 4,588,600 (Table 1). The resident populations in Singapore, consist of Singapore citizens and permanent residents, numbered 3,583,100 and formed 78 per cent of the total population (Singapore, Department of Statistics, 2008).
The Singapore total population in 2007 grew by 4.3 per cent over the previous year. The resident populations have a 1.6 percent growth rate in 2007, while the non-resident population grew by 14.9 per cent in 2007 (Table 2) (Singapore, Department of Statistics, 2008).(责任编辑：BUG)