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认知失调个案研究 Cognitive Dissonance Case Study

时间:2017-11-08 14:26来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Cognitive Dissonance is described as the theory that "assumes that to reduce discomfort, we justify our actions to ourselves" (Myers, 2008). Cognitive dissonance is experienced each time a person makes a decision surrounding his or her thoughts that are conflicting. Our beliefs can especially be persuaded for change when an "after-the-fact" has occurred. When there is nothing a person can do to change the scenario, and they also know that they have done something wrong, cognitive dissonance plays a role in the decision making.
The Scenario
When Joe was driving home from happy hour in the dark (after only two drinks), and drove up over a hill in the road, he had only a moment to think when he attempted to swerve after seeing a flash of silver. He felt a jolt and heard a thud. Immediately he pulled his car over and ran to the side of the road to find a man lying on the pavement still on his bicycle. Joe, panicking, checked the man's pulse, and in finding one, made the split decision to get in his car and drive away. By the time Joe had gotten home, he had justified in his mind that this was not his fault. The man on the bicycle should not have been riding in the dark, had it been daylight, this would not have happened. He thought to himself, had he stayed and called the police, even though he was not drunk, alcohol might have been smelled on his breath and he could have been charged with drunk driving. This would definitely raise his car insurance rates along with the chance that his license could be revoked, both, which he could not afford! "Why was that idiot riding his bike in the dark???" Joe kept thinking to himself "it was almost like he was asking to be run over!"

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