返回首页

留学生论文paper范文:营销管理战略问题 Marketing Management Strategic Issues

时间:2017-04-17 20:00来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
1983年11月,三个年轻的企业家,Clyde Cooper,Tushar Jani和Kushroo Dubash发现的巨大商机,在印度扩大出口市场,想出了送小包装和样品的一个想法。
1994年,公司公开发行新股共有255万股。在同一年,蓝镖推出多式联运,溢价包裹递送服务(空气包快递),先进的跟踪和ERP系统,重新定义了行业。在这一年,蓝镖航空公司,蓝镖快递的100%个子公司,被合并,并成为第一个私人公司获得政府批准的货运飞机在该国的运作。
2011年蓝镖的基础设施包括一个拥有三架波音737和四架波音757货机操作每夜在印度的7个主要城市提供收入超过每天370吨的有效载荷。它拥有一支超过6272辆,365个设施包括7个航空枢纽和保税仓库、56仓库和12国内枢纽提供卓越的变现。
 
On a late summer afternoon in May 2012, Ketan Kulkarni, Vice President and Head of Blue Darts Marketing, Corporate Communication & Sustainability division, was working on the proposed future plans of marketing strategy in his plush office in Blue Dart's head office in Mumbai. He had a meeting scheduled with Tulsi Mirchandaney, Managing Director and Accountable Manager for Blue Dart Aviation to discuss the company's plans to address the intense competition and growing challenges of the express industry.
 
Looking outside through the clear windowpanes, Ketan thought about the Blue Dart's remarkable journey. Blue Dart was the leading express company in India, engaged in door to door pick up and distribution of packages, documents, and shipments in India and overseas. In its first decade since its inception in 1983, Blue Dart became the dominant player in the courier industry and in the next decade it surpassed all the competition and became South Asia's premier number one express company in air and integrated transportation, distribution and logistics.
 
In India, Blue Dart was one of the very few companies providing an array of services in air express (both domestic and international through DHL), air freight, ground and charters. It was a one stop solution for any logistical requirement. Blue Dart enjoyed a 45.9% market share and gained a significant increase in both, volumes and value. In the 'ground' segment, the company garnered a market share of 12.4%.
 
Blue Dart not only offered secure and reliable delivery of consignments, but also managed to deliver impressively on the financial front with the help of its widespread infrastructure network and aggressive growth strategies. Rs.10 billion in annual revenues was a remarkable landmark for any logistics company. Blue Dart managed better, leaping over the 11-digit barrier to record Rs. 14.89 billion in top line during FY2011.
 
The company was established with a vision to be the best and set the pace in the express air and integrated transportation and distribution industry, with a business and human conscience. Through high quality and professional service, and use of sophisticated technology, the company was committed to meet and exceed customer and stakeholder expectations profitably.(责任编辑:BUG)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容