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战略管理Strategic Management留学生论文写作范文

时间:2017-06-10 18:18来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
艾恩家禽养殖场成立于1981年,现为“第二批鸡肉供应公司”,为第1批肉鸡养殖公司。这家公司的总部设在艾恩,而销售他们产品的商店遍布全国。其他主要的办公室在阿布扎比和Dubai.the的公司经营的鸡和蛋产品和鸡肉产品和其他家禽产品的消费很高的城市。
在外部环境中,供应商的服务是相当满意的。艾恩家禽养殖场有各种各样的竞争对手。竞争对手的名字,像al Rawdah,al Khazana,和行业的新进入者TASIL等也有很大的威胁。有时顾客试图讨价还价,但艾恩养鸡场大多倾向固定定价法,因此没有讨价还价的机会。对公司产生的政治、法律、经济、社会、伦理和技术有巨大的影响。
 
Executive Summary: 执行摘要
Al-Ain Poultry Farm was formed in 1981 and at present it is United Arab Emirates number 1 chicken supplying company. The headquarters of the company is situated in Al-Ain while shops that sell their product are spread all over the country. Other main offices are in Abu-Dhabi and in Dubai.the company deals in chicken and egg products and the consumption of chicken products and other poultry products are very high in urban areas.
 
In external environment, the service of the supplier is quite satisfactory. There are various competitors presents for the Al Ain poultry farm. The names of competitor are like al Rawdah, al Khazana, and Tasil etc. There is also big threat of new entrant in the industry. Sometimes the customers try to do bargaining but the Al Ain poultry farm mostly prefer fixed pricing method so there is no chances for doing bargaining. There is huge impact of the political, legal, and economic, social, ethical and technological issued on the company.
 
Internally, there is a facility for communication with the customer like getting information about the quality of the product; packing information etc. The leadership is managed by the general management in the Al Ain poultry farm company.
 
The image and reputation of the Al Ain poultry farm among the customers is good. So the customers are widely attached with this farm company. If there are any new entrances then it is not severely affected. There is lesser impact of the import product on this company.
 
The company faces a throat cut competition. There are two kinds of risk which is faced by the poultry farm: Production risk and price risk.
 
The strategic objective of the company comprises of deciding the scope of the farm, and gives the knowledge to the members of the farm
 
Talking about the grand strategy, the Company wants to make stability in its growth and profits and thus the company adopts stability strategy. Also For making growth, the company has diversified itself.
(责任编辑:cinq)


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