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留学生论文范文:肯德基的企业社会责任

时间:2018-01-17 16:38来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
肯德基公司,总部设在肯塔基路易斯维尔,是世界上最大的快餐连锁店,每天为全世界109个国家和地区超过1200万的客户服务。肯德基是多品牌运营商的一部分,百胜集团是世界上最大的餐饮公司,在世界各地拥有超过36000家分店。周围放置一年期间,我在KFC是一位收银员,然后我得到了晋升到餐厅组长,负责店铺日常操作以及销售产品。这个位置为我提供了一个观察公司的机会,也可以思考肯德基的社会责任。
 
1. Introduction 简介
KFC Corporation, based in Louisville, Kentucky, is one of the world's largest chains of fast food restaurants, serving more than 12 million customers daily in 109 countries and territories around the world. KFC is part of multi-brand operator Yum, which is the world's largest restaurant company, owns more than 36,000 locations around the world. During a year around placement, my time at KFC was in a position of casher and then I got a promotion to a restaurant team leader, overseeing the daily shop operations as well as selling product. This placement offers me a great opportunity to observe the corporation and think about the CSR of KFC.
 
A year placement has made me have a great view of KFC and also gives me an opportunity to analysis the corporate social responsibilities of KFC. This paper starts by briefly reviewing the literature on corporate social responsibility and then continues by providing some background on the fast food context. It is followed by the four kinds of social responsibilities constitute total CSR: economic, legal, ethical, and philanthropic. Furthermore, this paper will introduce how KFC apply these four categories into practise. In the end of this report, it will state that the benefit of CSR and give the suggestion of how to improve the CSR to improve the whole brand of KFC.
 
2. The concept of CSR 企业社会责任的概念
Corporate social responsibility (CSR) is a welcomed business strategy, which is a commitment of a company to behave in an ethical and responsible manner, to 'minimise the negative impacts and maximise the positive impacts' (Maignan, et. al, 2005) on both the business interests and stakeholders of company. In recent years, Zadek (2001) has noted that CSR is based on the concept of "stakeholder democracy", which is stated that the business organisations are made up of a number of different stakeholders with a multiplicity of interests; all of the stakeholders have an influence over the company's interests.
 
There are many definitions of CSR from different standpoints. In the last 30 years, CSR has been widely discussed. While Keith Davis in 1960 argued that CSR refers to businesses decisions and actions taken for reasons at least partially beyond the firm's direct economic or technical interest, the other researches (Eells and Walton, 1961) thought that the CSR refers to the "problem that arise when corporate enterprise casts its shadow on the social scene, and the ethical principles that ought to govern the relationship between the corporation and society." It is a trend that organizations pay more attention on every aspect of their performance than before; they are not only considering about the economic interest but also caring the social commentary and environmental protection. Also, in 2008, the economist's report state that CSR is 'made up of three board layers, one on top of other', devoted respectively to CSR as 'traditional corporate philanthropy….. In the 21st century…(责任编辑:quanlei_cai)


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