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英国硕士论文格式:检查中国不同年龄组之间的视觉通信的使用差异

时间:2018-03-28 09:09来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
本文旨在探讨中老年网民与年轻网民在使用表情包时的异同。通过对视觉文化、视觉传播理论和模因理论的回顾,表明表达包已经成为网络传播的重要组成部分。然而,关于中老年人和青年人在表达包使用方面的差异还没有研究。本文研究了表达式包在使用上的差异,以弥补这一方面的不足。采用定性研究的方法,通过对七名中年、老年网民和七名年轻网民的半结构化访谈,了解其使用表情包的特点。本次访谈结果显示,中年、老年人和年轻人在使用表情包时更恰当地表达自己的情感,使聊天对象对自己的意义有更准确的理解,使聊天气氛更加和谐。半结构式访谈显示,中年、老年人和青年人在使用表情包方面表现出明显的差异。首先是使用表达式包的目的,其次是获取表达式包的通道。最后,他们对表达式包的设计和内容的偏好有很大的不同。笔者根据访谈结果和相关文献,以及之间的差异,老年人和中年人,在表情包在中国企业从事表情包生产和传播从以下几个方面进行营销策略建议使用年轻人:表情包,渠道得到表情包,表情包内容。
 
Abstract 摘要
This dissertation aimed at discussing the similarities and differences between Chinese middle-aged, old and young Internet users in using expression pack. Through reviewing literatures relating to visual culture, visual communication theory and Meme theory, it showed that expression pack has become an important part of network communication. However, there is no research on the differences between Chinese middle-aged, old and young people in the use of expression pack. This dissertation studied the differences in the use of expression pack in order to fill the gaps in this aspect. It used a qualitative research method, through semi-structured interviews towards seven middle-aged, old Internet users and seven young netizens to understand the characteristics of their use of expression pack. The interview results of this study showed that middle-aged, old people and young people were similar in using expression pack to express their emotions more properly, allowing chat objects to have a more accurate understanding of their meaning and making the atmosphere of the chat more harmonious. The semi-structured interviews revealed that the middle-age, old and young people were significantly different in the following aspects in using expression pack. First is the purpose of use of expression pack, followed by the channels to get expression pack. Finally, there was a big difference in their preferences for the design and content of expression pack. The author was based on the interview results and related literatures, as well as the differences between middle-aged, old people and young people in the use of expression pack to recommend on the marketing strategies for Chinese enterprises engaged in expression package production and dissemination from the following aspects: expression pack, channels to get expression package, content of expression pack.(责任编辑:cinq)


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