返回首页

留学生论文:特斯拉在中国市场营销案例研究

时间:2020-08-31 15:53来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

Executive Summary
Facing more and more severe energy shortage and economic pressure, governments and automobile enterprises all over the world generally realize that the replacement of traditional automobiles by new energy vehicles has become a general trend. In order to create a good environment for new energy vehicles, the Chinese government also encourages the development of new energy vehicles through various economic incentives. In this context, the Chinese market has attracted many enterprises to invest and carry out business. Tesla Company cited in this paper is a good example.

面对日益严峻的能源短缺和经济压力,世界各国政府和汽车企业普遍意识到,以新能源汽车替代传统汽车已成为大势所趋。为了给新能源汽车创造良好的环境,中国政府还通过各种经济激励措施鼓励新能源汽车的发展。在此背景下,中国市场吸引了众多企业前来投资兴业。本文引用的特斯拉公司就是一个很好的例子。

As a well-known brand of electric vehicles, Tesla is still in the stage of exploration and development in the Chinese market. Therefore, this report will take Tesla as the case study object, take the literature as the main information source, analyze the problems that Tesla encountered in implementing its business strategy in the Chinese market, and discuss the opportunities and challenges faced by the company, in order to provide reference suggestions for Tesla.
作为电动汽车的知名品牌,特斯拉在中国市场仍处于探索和发展阶段。因此,本报告将以特斯拉为案例研究对象,以文献资料为主要信息来源,分析特斯拉在中国市场实施经营战略所遇到的问题,探讨特斯拉面临的机遇和挑战,为特斯拉提供参考建议。


电动汽车

Introduction

In 2003, a group of engineers who wanted to prove that electric vehicles were better, faster, and more fun to drive than electric vehicles created Tesla, an American electric vehicle and energy company that produces and sells electric vehicles, solar panels, and energy storage equipment (Tesla 2019). Since Tesla officially announced its entry into China in 2014, it has been difficult to occupy a leading market position and its profits have been declining. According to data published in Tesla's annual report for 2018, China's regional income in 2018 was $1.757 billion, down 15.4% from a year earlier (Tesla 2019). The purpose of this paper is to analyze the problem of Tesla's difficulty in exploiting the Chinese market. Firstly, this paper describes Tesla's business in China, and then discusses in detail the obstacles of Tesla's business in the Chinese market. In addition, this paper analyses the opportunities and challenges Tesla faces, and gives corresponding suggestions, hoping to provide reference value for Tesla.
2003年,一群希望证明电动汽车比电动汽车更好、更快、更有趣的工程师创造了特斯拉,一家生产和销售电动汽车、太阳能电池板和储能设备的美国电动汽车和能源公司。自特斯拉于2014年正式宣布进入中国以来,它一直很难占据领先的市场地位,利润一直在下降。根据特斯拉2018年年度报告中公布的数据,中国2018年的地区收入为17.57亿美元,较上年同期下降了15.4%。本文旨在分析特斯拉在中国市场开发中存在的困难。本文首先介绍了特斯拉在中国的业务,然后详细讨论了特斯拉在中国市场的业务障碍。此外,本文还分析了特斯拉面临的机遇和挑战,并提出了相应的建议,以期为特斯拉提供参考价值。(责任编辑:周海霞)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容