教育学论文 金融学论文国际商务管理论文 市场营销论文 会计学论文 社会学论文 旅游管理论文 计算机论文 人力资源管理论文 广告媒体学 物流学论文 Engineering Thesis sociology Thesis MBA论文 linguistic Thesis Journalism and Mass Communicat Law Thesis Economics Thesis
返回首页

Evaluate the business model of a company

时间:2015-05-24 10:03来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Evaluate the business model of a company
 
本文主要讲述了一个公司的商业模式评价。本文主要通过三个问题来进行讲解:1、使用一个合适的模型,评价您所选择的业务模型,描述该公司是如何区别于其竞争对手保持竞争优势的;2、用波特的通用策略或策略时钟,确定以下策略的例子并讲述这些策略是如何成功的;3、主要优势和综合策略的缺点是什么?
 
Q1: Using an appropriate model, evaluate the business model of a company of your choice, describing how the company differentiates itself from its competitors and sustain competitive advantage.

1. Executive Summary

Cummins started off as diesel engine manufacturing company since 1919 and now growing as “power” leader in the world. Cummins expand network through company- owned distributor, independent distributor and dealer to serve customer globally. In 2009, Cummins reported net income of $428 million in $10.8 billion of sales [1].

Cummins have been diversifying its business to broad range of products from power generation, filtration technology, turbo technology, fuel system, emission controls and air handling [2]. Due to external pressure and growing market in Asia, Cummins recently setup Centre of Excellent in Singapore focus more on Marine and Offshore market. In this post module assignment, competitive strategy will only focus on Cummins's marine and offshore business. In this PMA, the value curve is based on own industry experience's assumption. However, analysis on financial will based overall Cummins business listed in stock market which named “CMI”.

1.1. Vision Statement

“Making people's lives better by unleashing the Power of Cummins” [3]. Cummins believe in by developing new technology will lead to better living for the people.

1.2. Mission Statement

Cummins mission statement as quoted below [3]

“Motivating people to act like owners working together”
“Exceeding customer expectations by always being first to market the best products”
“Partnering with our customers to make sure that they succeed”
“Demanding that everything we do leads to a cleaner, healthier, safer environment”
“Creating wealth for all stakeholders.”

1.3. Cummins compare with Industrial leader

Statistic Industry Leader CMI CMI Rank
(责任编辑:BUG)


------分隔符-------------------------------------
UK Thesis Base Contacts
推荐内容