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国际商务管理论文:特许经营权发展

时间:2015-07-02 15:22来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
 
特许经营协议允许一个独立的企业扩张务,称为总经销商,在其名义下经营业务的其他个体,称为特许人”。
 
在过去的五十年中,特许经营权已经成为一个对各种产品和服务性公司在不同的发展阶段的领先知识产权策略。在建立业务关系时有很多选择性特许经营,然后随意分配安排特许经营权和实施培养特许经营商的计划。其他一些公司与特许经营权关联起来的桥梁是一群不合格和未经训练的顾问,他们注专业服务费用要胜于特许经营项目的长远成功。还有一些在建立特许经营项目上转化的太快,没有投入足够的时间和资源来发展一个有效的和可行的商业和经济模型。这导致了企业的财务危机并且对特许授予者和特许经营者的商业水平来说都是失败的,通常会导致业务上的分散。现在和未来的特许经营公司的员工有责任用长远的眼光去创建和推动特许经营权的发展。
 
A franchising agreement allows an independent organisation in order to expand the business, called the franchisee, operate a business under the name of another, called the franchisor".
 
Over the last five decades, franchising has emerged as a leading intellectual property leveraging strategy for a variety of product and service companies at various stages of development . There are so many prematurely select franchising in the establishment of business and then haphazardly assemble and develop the franchisee program .Other companies are connected to franchise by unqualified and untrained consultants or advisor who may perhaps more taking interest in professional fees than in the long-term success of the franchising program. And still others move too quickly in the establishment of their franchising program without devoting the time and resources to development of an effective and viable business and economic model. This has caused financial distress and failure at both the franchisor and franchisee level and normally results in distraction in the busniness. Present and future members of the franchising organisation have a job to take a responsibility to view towards the creation and establishment to their franchising development.
 
国际特许经营项目—International franchising program
 
Just as the increasing in the popularity of franchising has taking the attention of US economy. It also attracting original attention in the overseas markets and is likely to be a major trend in the future. For example, United states-based franchisor are now operating in more than 160 countries worldwide and so many overseas franchisors have successfully penetrated the US market as well as many others markets beyond their domestic roots.
 
The common method of international franchising is normally used when the company wants to explore its busniness in the global market and when company has some valueable intellectuall property and method and the company belieives that they can use it in the international level, across the boundries. Additionally it use when the company looking for development and it is stronger in the development of products and than in the international skills necessary to market the product in other economic and or cultural atmosphere.(责任编辑:BUG)


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