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欧洲迪士尼主题公园案例分析Case Analysis Of Euro Disney

时间:2015-07-13 11:28来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
迪士尼公司是世界上最成功的主题公园运营商之一,其主题公园在美国和日本经营的很成功,但在欧洲的经营状况不理想。本文引用霍夫斯泰德的文化维度理论和借鉴特姆彭纳斯对企业文化的研究结果,比较研究美国和法国之间的文化差异,然后通过这次案例分析找出迪士尼公司在欧洲管理经营上的三个误区。在接下来的环节,经历三个误区的管理经营,公司应该吸取教训,了解在面临多样化的问题时如何解决。向跨国公司发展的趋势加快,,跨文化管理已成为一个商业的重要组成部分。本文目的是经过以上分析,得出对欧洲迪士尼主题公园未来发展的一些有利因素。
 
Disney Company is one of most successful operator of theme parks in the world, and their theme park in America and Japan achieved great success but the situation in Europe is not so good. The article uses some aspects of the Hofstede's cultural dimensions and Trompenaars' research on organisational culture to compare the cultural difference between America and France, then find out three mistakes that the company made in managing its Euro Disney operation through the case study. In the following sectors, the three lessons the company should have learned about how to deal with diversity based on its experience will be described. More rapid development in the trend of multinational companies, the cross-cultural management has become a major part of business. The purpose of this paper is to obtain some favorable factors to the future development of Euro Disney by the above analysis.
 
Trompenaars classify the corporate culture into four kinds: the family, the Eiffel Tower, the guided missile and the incubator. The dimensions he used to distinguish different corporate cultures are equality-hierarchy and orientation to the person-orientation to the task(Sanchez, Paul. 2004) . The America corporate culture is belong to the third one, this kind of corporate culture has task-oriented characteristics, the employees should comply with some fixed rules and have high efficiency. The employer always pay more attention to your work results rather than the process, they request the employees should be loyal to the professions and projects greater than be loyal to the company, so the atmosphere in the company is some serious. Compared to the America corporate culture, the French corporate generally do not have terms of the corporate culture. The French company will never give you a sick book which tell you what you should do and which kind of language you should speak, but these things are very clarified to every branch. Only in this way the culture can show flexible and efficient. Many people will find it very strange how could be so efficiency under the circumstance that having not a detail arrangement and rules. This is a wonderful phenomenon in The French corporate. In a word, the French company pay more attention to human and the corporate culture which think highly of the deep-rooted relations between people and there is a relaxed and harmonious atmosphere in the company.(责任编辑:BUG)


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