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零售商亚马逊的内外战略

时间:2015-07-26 11:41来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Amazon.com是世界上最大的在线零售超市之一。从在车库里微不足道的开始到聘请了数千名员工的国际业务,公司取得了巨大的增长和成功。亚马逊如何成为网络零售行业的楷模变成了被人问及的疑问。

历史,发展与增长

这一切都始于1994年,当时杰弗里·贝索斯看到了互联网行业的一个机会。贝索斯认为图书销售市场为他起步的事业提供了最好的机会。在这一点上,杰夫·贝索斯的愿景是建立网上书店,可以提供数百万的图书给数百万的顾客,这与传统实体书店相比数目要多得多。他认为西雅图是开展这类业务的得天独厚的最佳位置,因为华盛顿旁边有星巴克和微软。杰夫·贝佐斯对他的新公司持有的愿景是构建一个客户友好、易于导航、提供购买建议并以尽可能低的价格提供尽可能广泛的书籍选择范围的网上书店。总体而言,贝佐斯最初的任务是利用互联网来提供书,“推动教育,传播和激发智慧”。  (山,琼斯,PG C115)
 
Amazon.com is one of the largest online retail superstores in the world. From its humble beginnings in a garage to an international business employing thousands of people, the company has enjoyed tremendous growth and success. The question that is asked is how did Amazon become a role model in the online retail industry?
 
历史,发展与增长——History, Development, & Growth
 
It all began in 1994 when Jeffrey Bezos saw an opportunity in the Internet industry. Bezos decided the bookselling market offered the best opportunity for his startup business. At that point Jeff Bezos's vision was an online bookstore that could offer millions more books to millions more customers than a typical bricks-and-mortar bookstore. Bezos decided the best location and talent for this type of business would be in Seattle, Washington alongside Starbucks and Microsoft. The vision that Jeff Bezos had for his new company was to build an online bookstore that would be customer-friendly, easy to navigate, provide buying advice, and offer the broadest possible selection of books at lower prices. Overall, Bezos's original mission was to use the Internet to offer books "that would educate, inform and inspire". (Hill, Jones, pg C115)
 
Jeff Bezos's Internet bookselling business all began with a handful of employees in his garage in Bellevue, Washington. Bezos launched his company in 1995 with seven million dollars in borrowed capital and because Amazon was one of the first major Internet or dot-com retailers, it received a huge amount of free national publicity, and Amazon quickly attracted more and more book buyers. Within several weeks, Bezos had no choice because of the success to relocate to a larger premise and hire more employees. Once again, six months later Bezos was moving to a larger facility and hiring more people. Finally, after using venture capitalists' money he decided to take Amazon public and issue stock. On May 1997, Amazon.com's stock began trading on the NASDAQ.(责任编辑:BUG)


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