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商业论文:作为跨国公司的可口可乐的成长

时间:2015-08-13 08:54来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
商业论文:作为跨国公司的可口可乐的成长
 
跨国公司(MNC)是在当今世界一种潜在的公司类型。一个公司如果有20%到50%的净利润甚至更多,从一个或多个国家获得直接投资,那么这个公司就可以被看成是跨国企业。跨国公司是由本国管理,具有良好的管理结构和良好的经营业绩,能够将产品和服务扩展到国外。跨国公司的增长是由外国直接投资衡量的。当一个企业对另一个国家的公司进行投资时,该投资被计算为来自该国的对外直接投资的一部分。外商直接投资是外商投资企业,外国投资者持有至少百分之十的普通股。
 
1.2 可口可乐公司的历史
 
可口可乐是全球最大的制造商,非酒精饮料经销商和销售商都是由一名药剂师约翰斯蒂斯贝博顿博士在亚特兰大的市中心建立起来的。
 
药剂师阿萨·坎德勒在1891年购买了可口可乐公司。在四年内,它遍布加拿大和墨西哥所有的50个州,可口可乐公司在20世纪20年代开始建设其全球网络。当阿萨·坎德勒购买建立可口可乐公司时,他是世界上最大的特许经营商。政府扩大了这家公司,并在1929年在海外建了64家工厂。
 
Coca Cola Companys Growth As A Multinational Corporations Business Essay
 
Multinational Corporation (MNC) is one of type of potential firm in the world nowadays. A corporation can be categorized as MNC if there are 20% to 50% or more of its net profit from directs investment in one or more in foreign countries. MNC are managed from one home country. With well- manage structure and due business firm good performance, it able to expand its products and services to foreign country. The growth of multinational corporations is measured by Foreign Direct Investment (FDI). When business firm make an investment in a second nation, the investment is counted as part of the outward direct investment from the source country. FDI is an investment in foreign firms where the foreign investor owns at least ten percent of the ordinary shares.
 
1.2. Coca-Cola Companys History
 
Coca-Cola is the largest manufacturer, distributor and marketer of non-alcoholic beverage that establish by a pharmacist, Dr. John Stith Pemberton in Midtown Atlanta.
 
Druggist Asa Candler bought The Coca-Cola Company in 1891. Within four years it was available in all 50 states, Canada and Mexico. The Coca-Cola Company began building its global network in the 1920s. When Asa Candler purchased the recipe and established the Coca-Cola Company, he begins one of the largest franchise in the world. The government expanded the company and built 64 plants overseas in 1929.
 (责任编辑:guohan_li)


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