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Volvo International Case Study introduction章节

时间:2015-05-25 10:57来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
沃尔沃的国际案例研究 introduction部分节选
 
1.引言
 
全球现代商业是全球经济平衡性条件之一,据估计,2014年全球人口总数在超过192个独立国家和55个独立州中已达到63亿(美国国务院,2005)。全球化彻底永远地改变了商业世界。在2004年,世界国内生产总值达到51.48万亿美元,世界贸易总额超过12.9万亿美元(世界概况,2004)。自第二次世界大战结束后,国际商业化世界逐渐地发展成一个大的,多元化的全球经济。为了在高竞争力的国际商业中生存和成功,一个公司必须知道全球化对商业领域的真正的影响并对企业运营的各个方面要敏感灵活地准备应对。
 
根据霍杰茨和路撒所说,一个多元化的公司是在多个国家有业务,国际销售,以及有管理者和所有者的多重国籍身份的公司(2003)。当涉及跨国公司和国际企业管理领域时,必须要考虑到四个主要的领域。
 
Volvo International Case Study
 
I. INTRODUCTION 
 
The modern business world is one of global proportions. Estimated world population in 2004 totaled over 6.3 billion people in over 192 independent countries and 55 dependent states (U.S. Department of State, 2005). Globalization has changed the world of business forever. In 2004, world GDP equaled $51.48 trillion with world trade amounting to over $12.9 trillion ("The World Factbook," 2004). Since the end of World War II, the international business world has gradually developed into one large multicultural and global economy. In order to survive and be successful in the highly competitive world of international business, a company must understand the true impacts of globalization upon the field of business and be prepared to implement flexibility and cultural sensitivity into all areas of business operations. 
 
According to Hodgetts and Luthans, a multinational corporation (MNC) is "a firm that has operations in more than one country, international sales, and a nationality mix of managers and owners (2003)." When dealing with multinational corporations and the field of international business management there are four primary areas that must be taken into consideration; they are the following: country environment, culture, organizational strategy, and organizational behavior (Hodgetts, 2003). All companies seeking to establish operations on a global or multinational level must be aware of these four areas and be prepared to make allowances and adapt to the incessant and constantly changing demands of the international business world (Hodgetts, 2003). 
 
Purpose of Study: 
 
The purpose of this study is to examine the international operations of the multinational corporation Volvo. This study will focus primarily upon the following categories of Volvo's international operations: trucks, busses and coaches, and construction equipment. It is the objective of this study to examine the international operations of Volvo in the above-mentioned areas within the countries of Sweden, South Korea, and China. Based upon its findings this report will examine two major issues concerning Volvo's operations in these countries. The overall purposes of this study are four-fold in nature as follows: (责任编辑:BUG)


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