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凯悦酒店公司市场分析

时间:2015-09-02 09:46来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
凯悦是五星级的品牌代表。凯悦酒店包括酒店类型全部的选择与人的特性,提供全方位技术服务和餐饮定制以满足会议需要、商务旅客和度假游客。凯悦能使是否去工作的所有客人冷静下来,或在节日的时候聚集在一起感受创新和再生。房产的尺寸范围从200到2000多个房间,而且都是在全世界的城市、郊区、机场、会议和度假目的地。凯悦酒店的会议功能丰富,会议设施与卧室的数目都满足市场需求。会展酒店的客人通常是一个保险集团的一部分,他们会来这边开会议。酒店的客人主要是个人商务旅行者。度假酒店迎合夫妇来寻求一个放开自我,和家人一起享受度假,而集团公司寻求一个轻松的氛围中来进行商务会议。凯悦的性质是突出其在全国主要城市的有利的战略位置。同时该品牌的代名词是个人服务的高水平和广泛的综合商业设施的奢侈可用方法。这里是一个报告说明市场对凯悦酒店核心的概念。并且深入探讨了这一年的营销计划和各阶段的报表显示。
 
The Hyatt Regency is delegate of the five star brand .Hyatt Regency encompass the full selection of hotel types, with person properties offering a full range of skilled services and dining options customized to fulfill the needs of conference, business travelers or resort vacationers. Hyatt Regency enables all guests whether they are traveling to work, calm down or gather in festivity to feel creative and revived. Properties range in size from 200 to over 2000 rooms and are opportunely to be found in urban, suburban, airport, convention and resort destinations around the world. Hyatt Regency’s convention hotels feature abundant meeting and conference facilities proportionate to the number of bedrooms or to market demand. Convention hotel guests are often part of a premium group, meeting or conference. Business hotel guests are primarily individual business travelers. Resort hotels cater to couples seeking a absent yourself, families enjoying a vacation together and corporate group seeking a relaxed atmosphere in which to conduct business meetings .The Hyatt Regency properties are prominent for their expedient and strategic locations within major cities throughout the country. Also synonymous with the brand are the high level of personal service guest service and the extensive range of comprehensive business facilities available in luxurious ways. Here is a report stating the core concepts of marketing of Hyatt Regency Hotel. The One year marketing plan is thoroughly discussed and its various stages are show in the report .

Situation Analysis 情况分析

The 'Hyatt group is the ninth largest International Hotel chainin the world, with over 320 wholly owned properties. This group is specialized in occupying strategic, inner city locations and serving first and foremost commercial patrons. Hyatt Hotels Corporation operates several chains. The Hyatt Regency brand is the oldest brand in the company, with the Grand Hyatt and Park Hyatt brands being introduced in 1980.Of these properties, some are styled as "resort" properties, and may feature?spas?or other recreational facilities. The property has other following chain including Hyatt Place, designed as a restricted service offering embattled to the business traveler. An extended stay chain,?Summerfield Suites, was acquired by Hyatt in 2005, and features 34 locations in the United States. .(责任编辑:charlie)


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