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Samsung Electronics Industry Corporation analysis

时间:2015-06-19 10:23来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

三星电子工业公司成立于1969年,公司的名称更改为当前的名字是在1984年,后来大家称其为三星电子,主要生产和出口电子产品,其中包括彩电、电子计算器、电子手表、电子收款机、以及电子家用电器如冰箱、空调、洗衣机等。尤为需要瞩目但是,他生产的黑白电视机的数量超过1000万,创造了黑白电视出口的巅峰时代。本文就对三星电子企业的发展和成就进行简要的分析,加深大家的理解。
 

INTRODUCTION
 

Samsung electronics Industry Corporation was created in 1969 as a division of Samsung group, and the name of corporation was changed to the current name which Samsung electronics in 1984. Mainly it manufacture and exported electronics products, which include color TV, electronic calculator, electronic watch, electronic cash registers, as well as electronic home appliances such as refrigerators, air conditioners, washing machines, an also telecommunication devices. Especially, it recorded the outstanding number of manufacturing black and white TVs which was going up above 10 million and took top of the world in terms of export of black and white TVs. It succeeded to develop super mini VTR (8mm) in 1983, started to export VTR in 1985, and merged Samsung semiconductors and telecommunication cooperation in 1988.
 

Since then Samsung electronics has dramatically grown as one of the world's leading electronic giant with branches all over the world. Now millions of Samsung electronic products are being manufactured and sold every day and its product is seen in almost every house around the world. Samsung electronics has one of the best inventory management systems, supply and distribution chain in the world and its products are unique and durable with dedicated, efficient work force. Also, its research and development department is second to none in the electronic industry hence we decided to carry out this in-depth analysis to access the various strategies they have being applying since their existence and to advise them on the possible strategic options available to them now and in the future.
 

ENVIRONMENT ANALYSIS
 

Industry Analysis

Porter's Five Forces Analysis

Michael Porter stated that for any business entity there are 5 forces in action, these forces can have a great influence on the current affairs and strategy of the business. These forces consist of the following factors.
 

Buyers power

Buyers are the driving force of any industry including the automotive sector. Buyer behaviour is an essential part of marketing strategy and in-depth studies and research have been conducted to try to understand buyer behaviour. Typical question to ask when considering buyer behaviour are, who are our buyers? How do they buy? When do they buy? Where do they buy? Why do they buy?(责任编辑:BUG)



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