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企业组织文化重要性及其对公司影响

时间:2015-07-22 14:05来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
拥有使得自己与众不同的企业文化对一个初创公司来说是必要的。。评价一个公司,企业文化是第一个要素。企业文化不仅代表了公司自身的特性也区分开了他们的策略与市场上其他行业的不同。因此,为使公司研制一个适当商业策略并取得成功,每个公司在研究其文化上需花大量的时间。文化能够使该公司对面临的机遇和极限有一个明确的了解,他们可以取其精华或克服自己面临的问题。
 
在这篇文章中,将讨论企业文化的问题是什么,以及对于业务策略,企业文化如何发挥其重要作用。此外,本文对微软和苹果公司的文化进行了分析和比较,目的是为了支持以上所提出的观点。选择这两家公司的原因是因为他们在IT市场上的地位一直很稳定。两家公司都拥有世界各地的消费者,这就需要聘请大量来自不同国家不同文化的员工。幸好有高级管理策略和有能力使大家在同一工作环境且多种文化的条件下共同合作。微软和苹果公司已经领导他们的公司成功的发展子公司并承诺会发展越来越多的子公司。
 
It is a necessity for a company when launches to have its own culture which defines its characteristics. Looking at a company, corporate culture is the first element that empresses outsiders. A corporate culture does not only represent a company's own features but also differentiate them and their strategies with others in the market. As a result, every company spends lots of time on study its culture to reach to an appropriate business strategy and eventually, to achieve succeed. Culture as well supports the company to have a clear understanding about the chances and limitations that it might face, from which they could take advantage or overcome.
 
In this essay, the matter of what an organizational culture is will be discussed. And how this corporate culture plays such an important role to the business strategy is as well enlightened. In addition, the cultures of the Microsoft and Apple Company are analysed and compared so as to support these arguments above. The reason for choosing these two companies is because they are holding the persistent position in the IT market of the world. Both companies have wide ranges of consumers all over the world which requires of them enormous employees from different countries from various cultures. Thank to wise managements and the abilities of combining many cultures working together within an environment, Microsoft and Apple Company have been leading their companies to a firm succeed and it is promised to develop more and more.
 
企业文化和其相关问题:—Organizational Culture and related issues:
 
企业文化的定义—Definitions of organizational culture:
There are many ways in which an organizational (corporate) culture can be defined. Edgar H. Schein, who has published many books that examined about corporate culture, defines organizational culture:(责任编辑:BUG)


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