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日本跨国公司案例研究

时间:2015-08-13 21:35来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
东芝,这个成功的日本跨国公司被选择成为这个研究的主题。这个研究是侧重于东芝如何在中国这个有着众多竞争对手的国家发展。东芝在中国的营销策略,已成为本研究的主要焦点。作为正在进行中的研究,研究人员试图把东芝与其主要竞争对手比较,并分析了东芝的发展路径,使其发展。除此之外,研究人员还简要讨论了东芝在中国的当前状态。

首先,研究人员将讨论东芝的性能,并与其主要对手相比。这是因为这是最好的方式来发现哪家公司的营销策略比其他的更好。

其次,研究人员还会概括和讨论关于东芝在中国市场的发展道路。为了清楚确定这条道路,研究人员决定概括东芝在过去十年在中国的表现。这是确定东芝在过去十年是否取得进步的最好的方法,

最后,研究人员将陈述几点关于在中国市场上最适合的营销策略这一方面的意见和建议,为了使全部其他跨国公司能受益于这个最大的市场。

感谢:首先,研究者要感谢那些指导他完成这项任务的人,尤其是他的朋友,还有那些一直帮助他教他去完成这项研究的队友。没有这些支持与鼓励,研究人员肯定不能按时完成这项研究。
 
Toshiba, a successful Japanese multinational corporation has been chosen to be the topic in this research. This research is focus on how Toshiba develop in China which is a country with many competitors. The marketing strategies that Toshiba used in China have become the main focus in this research. As the research being conducted, the researcher tries to compare Toshiba with main competitors and analyze the development path that Toshiba go through. Besides that, the researcher also briefly discuss about the current state of Toshiba in China.
 
First of all, the researcher will discuss the performance of Toshiba compared to its main rivals. This is because it is the best way to find which company's marketing strategies is better than the other.
 
Furthermore, the researcher will outlines and discuss about the development path of Toshiba in China market. In order to clearly determine the path, the researcher decides to outline Toshiba's performance in China for the last ten years. This is the best way to determine that Toshiba is continuing growing in the last ten years.
 
Lastly, the researcher will state several suggestions and recommendations in term of applying the most suitable marketing strategies in the China market so that all other multinational company can benefit from the largest market.
As a conclusion, the researcher thinks that Toshiba is continue growing and the future of Toshiba in China is still remain bright as long as the Diaoyu Island is resolved.(责任编辑:huiyinad)


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