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汽车制造业的国际化战略

时间:2016-09-07 09:58来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
汽车制造业的国际化战略
INTERNATIONALISATION STRATEGY OF THE AUTOMOBILE MANUFACTURING INDUSTRY
 
对国际化的概念、模式和理念提供了一个全面的研究,讨论了几种理论进行了相关问题的国际化。用来说明企业国际化发展模式有这些利益在企业的国际化战略和流程。战略的制定是要改变视角和立场涉及国际业务跨越国界,包括改变角度、改变位置。在全球竞争中一直被看作是战略管理研究的未来十年的最重要地区的国际化主题。因此,这一概念或观念的国际化定义给出一个明确的、生动的理解。
 
The concepts, models and ideas related to internationalisation has been provided by, who provided a comprehensive study that, discussed several theories in detail related to issues of internationalisation. These interests in the internationalisation strategies and processes of firms have arisen to the development of models used to illustrate how firms internationalise. Mintzberg, 1987 stipulated that strategy making is about changing perspectives and positions which involves international operations across borders (Welch and Luostarinen, 1988) encompassing changed perspectives and changed positions. Lyles (1990) also argued that the internationalisation theme concerning global competition has been viewed as the coming decade's most important area of strategic management research. Therefore, this concept or idea of internationalisation is defined below to give a clear and vivid understanding as to what researchers in the past have been able to develop.
 
DEFINITION OF INTERNATIONALISATION 国际化的定义
Cavusgil (1980) describes Internationalisation as the process through "which firms adopt international business activities" or the process by which firms "gradually increase their international involvement" (Johanson and Vahnlne 1977 p.23). According to Cavusgil (1980, pp. 273-8), it is "a gradual process taking place in incremental stages, and over a relatively long period of time" as a result of greater uncertainty, higher costs of information and the lack of experiential knowledge in foreign marketing activities . In other words, it involves the process of increased involvement in international operations which involve the inward and outward processes linked with the dynamics of international trade.
 
While some researchers have attempted to give clarity concerning trade flows (i.e. inter industry and intra industry trade) on a country level, others have given explanations as to the processes of internationalisation on an industry or firm level. For the purpose of this research however, the main focus would be on internationalisation processes on the industry level (i.e. the automobile industry). Certain factors, internal and external have played major roles to these processes and in understanding those processes, initial studies of internationalisation is explained below in detail.(责任编辑:BUG)


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