Our vision is to inspire the fashion trends and make the fashion destination of the world.
Provide an unparalleled selection of fashion trends and lifestyle products in an environment
That is enjoyable and welcoming.
The ABC Structure
Source- Researcher’s work based on Annual report Figure 1.1
The ABC designed various types of garments to the selected target markets where as men, women and kids category separately. Apart from that they are they are associated with some other companies which is mainly selling food and home ware items in their main outlets. The ABC was continuously trying to achieve continuous improvement specially focusing on final output. They have achieved competitive advantage by differentiating their products form quality, innovativeness, customer responsiveness and efficiency.
PROBLEM STATEMENT 问题陈述
There is a significant discussion on how far organization able to motivate their employees in order to perform their work productively, to achieve the objectives. High performance of employee is achieved by well- motivated employee who are prepared for succeed effort. However, company like ABC having an issue with carrying on high performance of employees where most of the Apparel companies being in trouble of having demotivation work force. If ABC tends to create motivated environment may speak on how much effort they put on employees to achieve the vision of the organization.
The main issue occurring at the ABC is most of the time not providing required basic motivational tools for the employees to be perform. Therefore, in this research, the following research questions will get answered.
How does various factors within work environment may effect on employee performance?
Does employee motivation have a relationship with employee performance?
How does monetary & non- monetary rewards impact on employee motivation and performance?
However, the research study focus on “Impact of employee motivation on employee performance with reference to ABC company operational level employees”.
The above relationship can be described by following functional relationship as follows.
Employee performance = f (X1, X2, X3, …, Xn)
Whereas X factor(s) (motivational factors) affecting on employee performance and employee performance is the function of X1, X2. X3, ….., Xn.