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留学生MBA论文:Nandos的管理和领导结构

时间:2017-06-30 14:02来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Nando已成为英国世界知名品牌的烤鸡店。Nando的第一家餐厅在英国的总部在Ealing,来源于他们创造了一个独特的视觉封装的南非-葡萄牙的经验,对如何发展他们的餐馆的风气起了重要作用的许多方面。Robby希望所有餐馆单独反映的位置和保留字符。他招募有魅力的人来管理业务,通过火焰烘烤产品来保持产品的质量,顾客们坐在离他们不远的地方,随着时间的推移,品牌诞生了。格兰特,R M(2002)
从这一刻起,世界上许多地方都有一个非凡的、独一无二的数百万美元的主要业务。如今,该公司在英国拥有约7000名员工,约有228家餐厅,年增长率为15至20家。在国际舞台上,它已经制定了一项战略,通过特许经营模式扩展它,使其能够贴近核心业务。它保持其核心价值观、文化和区位属性,使其专注于特许经营关系中的业务性质。
 
Nando's started in 1987 in Rossetthenville, South Africa when two friends, Robert Brozen and his friend, Fernando Duarte went into a restaurant and ordered the offer that was on the menu. The friends had the flame grilled chicken with peri peri and they enjoyed the meal so much that they decided to buy the whole restaurant, Chickenland and changed the brand's name to Nando's.
 
Nando's has moved to the UK five years later and since become a world re-known brand name associated with flame grilled chicken. Nando's first restaurant in the UK was based at Ealing, from which they created a unique vision encapsulating many aspects of the South Africa - Portuguese experience which played an important part of the ethos of how they developed their restaurants. Robby wanted all restaurants to individually reflect the location and retain the character. He recruited engaging and inspiring people to manage the business, maintained quality of the product by flame grilling the product to be consumed by customers not far from where they seated, over time, the brand was born. Grant, R M (2002)
 
From this time onwards, a remarkable and unique major multi-million dollar business serving in many parts of the world. Today, it employs around 7000 workers in the UK with about 228 restaurants and is growing at a rate of 15 to 20 more restaurants on year by year growth rate. On the international scene, it has developed a strategy by which it expands using Franchising model that allows it to stay close to the core business. It maintains its core values, culture and location attributes making it stay focussed on the nature of the business in its franchise relationships.
 
Culture and leadership 文化和领导力
 
According to (Johnson and Scholes 2006): Nando's allows flexibility for the culture of the countries they operate in to be incorporated. The company's leadership has achieved a great deal in the short time that they have been around. The major achievement recently was recorded when in March 2010, the company was awarded first place in the Sunday times top 25 best companies to work for in the UK. The classification is based on being able to employ at least 5000 or more workers. White, C (2004) Grant, R M (2002)(责任编辑:BUG)


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