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留学生广告学论文:On Chinese and American Commercial Advertisement Tran

时间:2015-08-31 17:45来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

留学生广告学论文:On Chinese and American Commercial Advertisement Translation Techniques from the View of Cultural Values

Abstract:  Along with the profound development of world economy and China’s opening to the outside world, China and America keep an increasingly close relationship in the economic field. Undisputedly, commercial advertisement plays an irreplaceable part of the process of purchases and sales. However, owing to the cultural values difference between China and America, the advertisers should take the cultural characters and audiences’ mentality into careful consideration. Therefore, appropriate commercial advertisement translation becomes particularly important nowadays.
For the sake of improving the quality of commercial advertisement translation and making contribution to expanding the market, the writer of this paper makes a research on the inner link between commercial advertisement language, commercial advertisement translation and culture from the point of cross-culture. Based on the origin of the different culture and the core cultural values differences in commercial advertisement translation in China and America, the writer sets about explaining the advertisement translation techniques—domestication and foreignization, then make an analysis into the relationship of them and presents their practical application in commercial advertisement translation under the different cultural value background. Finally the writer points out the main trend of translation techniques in modern commercial advertisement translation by using some examples.

Key Words: cultural values; commercial advertisement translation techniques; domestication and foreignization

Contents
1. Introduction 1
2. Relationship between Advertisement translation and culture 1
3. Core Cultural values  in Chinese and American commercial Advertisement language 3
3.1 Collectivism versus individualism 3
3.2 Respect of authority versus respect of self-performance 4
4. Commercial Advertisement translation techniques under the background 5
4.1 Conflict and coincidence between domestication and foreignization translation…………………………………....................................................5
4.2 Domestication and foreignization in English-Chinese commercial Advertisement translation 6
4.2.1 Adoption of domestication translation tecnique in English-Chinese commercial Advertisement translation 6
4.2.2 Adoption of foreignization translation technique in English-Chinese commercial advertisement translation………………………………………..............................................7

5. Conclusion 9
Bibliography 10
Acknowledgements 11(责任编辑:英语论文代写)



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