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Media Essay-公益广告

时间:2015-09-19 13:18:41 来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Media Essay-公益广告
 
广告是一种传播方式,用来说服观众(观众、听众或读者)对产品和创意或服务采取一些行动。更常见的是,与预期的结果是消费行为的动力方面的业务介绍,虽然思想和政治宣传也很常见。并通过各种媒体,包括传统媒体,如报纸,杂志,电视,邮件,广播,户外或直接或新的媒体互联网和短信,进行付费广告。
 
商业广告主往往通过品牌来增加他们的产品或服务的消费量,这涉及到在消费者心目中的品牌与品牌联想的产品名称或形象的重复。非商业广告商在其他的消费产品或服务上花钱做广告,包括政治团体和利益团体,宗教组织和政府机构广告。非营利组织的地位取决于有说服力,和公益公告。
 
随着大规模生产在19世纪末20世纪初兴起,广告业已经发展起来。在2010年,估计美国在广告业上花费3000亿美元,整个世界花费5000亿美元。
 
在国际上,最大的四个是国际广告公司,宏盟集团 ,阳狮集团,世界新闻摄影比赛。
 
在美国,被许可的电视和电台广播通信委员会应当接受一定数量的公共服务广告。为了满足这些需求,许多美国广播电台的大量公共服务公告在深夜或清晨时直播,这个时候最小百分比的观众在观看,为第一次付费的广告商留出更多的天数和交易位置。
 
The Advertisement For The Public Interest Media Essay
 
Advertising is a form of communication used to convince the audience (viewers, listeners or readers) to take some action on the products and ideas, or services. More common, and the desired result is the engine of consumer behavior with regard to the presentation business, although the ideological and political propaganda is also common. And usually paid ads by the participants and presented through various media, including traditional media such as newspapers, magazines, television, mail, radio, outdoor or direct, or new media like the Internet and text messaging.
 
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of the name or image of the product in an attempt to associate certain attributes with the brand in the minds of consumers. Non-commercial advertisers that are spending money to advertise on other items of consumer products or services, including political parties and interest groups, religious organizations and government agencies. Can be non-profit organizations depend on the position of the persuasive, and a public service announcement.
 
Advertising has grown with the rise of modern mass production in the late nineteenth and early twentieth. In 2010, estimated ad spending at $ 300 billion more in the United States and 500 billion U.S. dollars in all parts of the world.
 
Internationally, and the largest ("Big Four") is the advertising conglomerate Interpublic, Omnicom, Publicis and WPP.
 
In the United States, shall be the licensing of television and radio station broadcasting to the FCC shall be subject to a certain amount of advertising the public service. To meet these needs, and many of the stations broadcasting in the air of America the bulk of their requests for public service announcements during the late night or early in the morning when the smallest percentage of viewers are watching, leaving more day and trading slot for the first time to advertisers who pay.
 
Which reached its peak year advertising services during World War I and II, under the supervision of more than one government. During World War II, is President Roosevelt created the Council for a declaration of war (now known as the Council of AD), the largest real estate development company in the country of campaigns PSA on behalf of government agencies and non-profit organizations, including the PSA campaign is, Smokey Bear.
 
广告和公共关系-Advertising and Public Relations
 
Nature of the business
 
Goods and services. The work of propaganda and public relations in the service sector for the preparation of advertisements for companies and other organizations and design campaigns to promote the interests and image of its customers. This industry also includes media representatives, and companies that sell advertising space to Oualemnchorat radio, television and the Internet, offer advertisers the companies operating in the field of construction and design ads global catalog for use in shopping malls, on billboards, or advertisers-mail similar means, and direct. The company is considered that the time allotted for advertising purchases (or space) from the media, and then to return to advertising agencies or individual companies directly selling, buying and media agency. Divisions of companies that produce and place are not advertising their own part of this industry.
 
Most advertising firms specialize in specific niche market. Some production companies and requested the outdoor advertising, such as plates and electric screens. Others place ads in buses, subways, taxis and bus stations and airports. A small number of companies produce advertisements air, while others distribute brochures, leaflets and free samples.
 
Working conditions
 
Hours. In 2008, the average workers 34.4 hours per week, which is slightly higher than the national average of 33.6.
 
Work environment. Most workers in the field of advertising and public relations offices in the work of convenient services operating in an environment of teamwork, but for long hours, including evenings and weekends, are common. There are fewer opportunities to work part time, compared with many other areas, in 2008.12 percent of advertising and public relations employees to work part-time, compared with 16 percent of all employees.
 
Work in public relations and advertising is fast and exciting, but it can also be stressful. Can be creative on a tight schedule and can be emotionally draining. Some workers, such as lobbyists, consultants, writers and public relations, and often have to meet deadlines, and thus can work for long hours in some cases. Workers who are billed services per hour, such as advertising and consulting firm specializing in public relations, and often under pressure to manage their time carefully. In addition, it has held frequent meetings with customers and media representatives involve significant travel.
 
Employment
 
Advertising and public relations in the service sector employment of workers wages and salaries 462 300 in 2008.
 
Although the fall advertising and public relations firms in all parts of the country, concentrated in large states and cities. California and New York combined nearly 19 percent of companies and 28 percent of workers in this sector. Companies vary in size, ranging from one person shops to international agencies that employ thousands of workers. However, 68 percent of all corporate advertising and public relations employing fewer than 5 employees.
 
The small size of the media and advertising public relations firm evidence of self-employment opportunities. Agencies began many successful and relatively easy to open a small agency, in fact, and transactions with one or two people.
 
The majority, 75 percent, and advertising and public relations staff from 25 to 54 years of age. Very little advertising and public relations personnel are under the age of 20, reflecting the need to post-secondary training or work experience.
 
广告类型-Types of ads
 
surrounding Declaration
 
Publicity surrounding the Declaration refers to the interference in public places. With the cost of advertising on traditional media, the stars and a surplus of the Declaration of fighting for the 'interesting' consumers, and aggressive marketing in the search of vehicles a new ad. Cars, bicycles and taxis and buses are now in commercials movement. Ads appear on the floor surrounding the store, gas pumps, kiosks in bathrooms, on the walls of the elevator, garden benches, telephones, fruit and insisted in the sand on the beach.
 
It has even been some members of the critical sector in this direction to declare sanctions on everything. Bob Garfield, columnist for the advertising industry magazine Ad Age, calls this the vast quantity of commercial messages "polluting the environment." Others fear that this deluge of publicity creates a game with consumers.
 
Career Ghost
 
Marketers are moving away from the traditional use of celebrities such as vendors of products, as a cynical public no longer believes that celebrities actually use the products they endorse in advertisements. The trend now is to celebrate with the branded products of certain goods by making them use or wear in public appearances or media interviews to promote, without explaining that the pay and celebrity spokesman.
 
Naming rights
 
Companies are turning to public spaces through the purchase of goods naming rights, and arenas, theaters, public parks, museums, schools and even subway systems. Common to see short of naming rights as a means to increase revenue much needed without increasing taxes.
 
targeted ads
 
Targeted ads are a form of internet marketing. Using advanced technologies to collect data, and Web sites, you can combine personal information to the preferences of the user navigation to create ads that are specifically designed for the user.
 
by promoting
 
Has produced a wave of mergers and the media in the past decade, a handful of powerful conglomerates, which now owns all the major film studios, TV networks and radio and television stations, cable TV, Internet books, magazines and record companies. These giant conglomerates to use various media to promote the holding of the products and artists through the huge cross-promotional campaigns.
 
For example, when the bloc the world's largest entertainment AOL Time Warner, the preparation of the release of Harry Potter and the Sorcerer's Stone, joined by all the means of different divisions of cable systems, satellite specialist, and network television, magazines and Internet companies to help in the mass market film revolves goods off.
 
Commenting on the phenomenal success of the approach through the use of promotional marketing of the film (Harry Potter has exceeded all open the previous record, grossing $ 90 million in the first weekend), "said AOL Time Warner executive Richard Parsons:" This has led to concerted efforts we have been in Either way, we not only have done so. the use of platforms for the promotion and advertising for help in creating awareness of, and the film to drive traffic to these vehicles. "
 
product placement
 
The future of product placement tool also confirmed the announcement of the film's success at the 1982 Eastern also cut Rhys in a scene critical of sweets that cause sales to jump 65 percent. Since that time, product placement in movies, television has become, and increasingly in video games technology co-marketing.
 
The marketing company FeatureThis extolling the virtues of product placement to potential customers on its website: "piercing the cluttered environment of multimedia, entertainment, cheap," says that product placement "in films and television reach million consumers, over and over again."
 
With the advent of technologies such as TiVo, which allow consumers to edit commercials, product placement has become more important. TV producers are looking for new ways to integrate advertising and content. Base an entire show about the product is the method, giving viewers the ability to purchase products immediately at another program.#p#分页标题#e#
 
The following is part of the television programs ABC will and grace, which character was wearing a T-shirt pink polo, and network faced section of the 10 seconds telling viewers to go to the Web site Polo (which is 50 percent owned by NBC) to buy one. Site sold $ 3,000 worth of T-shirts for the next five days. In the near future, interactive TV will allow users to order a pair of pants that star your favorite TV shows is wearing, and simply clicking on them.
 
digital advertising or "virtual"
 
Digital advertising is a step further from the position of the product by using computer technology to add products to the scenes that were not already exist. This practice is common in sports coverage, which is inserted digitally on billboards, and beliefs and surfaces play in arenas and stadiums.
 
广告的利与弊-Advantages and disadvantages of advertising '
 
Advertising is the name given to the process of commercialization of goods and services in order to increase sales. And can be advertised through a number of means such as television, newspapers, murals, posters, magazines and on the Internet, by word of mouth, and in many other ways. Declaration to inform buyers about the availability of a particular product or service in the market and encourage them to buy it.
 
Benefits
 
It reduces the cost to a large extent. This is because if they do not pay a consultant and provider of SEO services on the basis of purchasing power, any other payments involved. Thus, this is the actual cost. These days, people are more and more access to the Internet. In fact, now many people prefer to buy online because it believes that these purchases are no problem. New gates are created by many service providers, making searches faster.
 
Accessibility: With the increase in the number of searches on the Internet, the popularity of the Web increases. The visitor can search according to the convenience, because it is available 24 / 7. Visitors will get more information about this product. The propaganda of the word printed on the day after to get the newspaper. In fact, many people also forget the declaration. But not so in the field of advertising on the Internet. They will be information available on the Internet 24 / 7. E 'timeless and can be accessed.
 
Connection speed: Connect to the Internet quickly. Are given explanations on the line. Frequently Asked Questions and answer routine questions. So, this saves time and money.
 
Assessment of success: this is one of the greatest benefits of advertising on the Internet. The number of people who have visited the site, and repeat visitors to get clarification from them, and respond to them are recorded and may be viewed by the creator of the site (merchant). This will give the necessary data to make advertising more effective. At the same time, and saves time wasted in the field of communications. This is because the reply to the queries and results in an immediate action is very fast in the provision of precious time.
 
Disadvantage
 
Difficult to attract customers: the list of operators is almost endless and the existence of the role of small firms have become slim. And companies, therefore, small houses and medium-sized enterprises do not have the expected popularity. This may affect the sales.
 
Believe treatment: Now there are cases of debit and credit cards stolen. Thus, online trading is very difficult to assess the sincerity of the transaction.
 
Isolation: In many cases, there is no substitute for direct contact. This can only be for sales even if the sales staff. This feature is not available for sale through the Internet. Even if both sides can discuss Voice over Internet Protocol, can not replace direct contact.
 
结论-Conclusion
 
Advertising is an attempt to influence the buying behavior of customers or clients, and provide a compelling message about the sale of products and / or services.
 
There are many different types of ads that are effective for small businesses, from traditional forms of advertising such as banners, Yellow Pages ad in newspapers and advertising through new forms such as pay-per-click advertising on the Internet.
 
Technically, the announcement is only one way to promote your business, you want to make sure that any form of advertising chosen in line with your marketing plan and overall marketing strategy.
 
Advertising: The paid, public, and non-personal announcement of a persuasive message by sponsor specific, and non-personal presentation or promotion of company products to customers and prospects.
 
The best way to distinguish between advertising and marketing is to think of marketing, pie, pie in that you have slices of advertising, market research, planning, media, public relations, product pricing, distribution, and services customers, sales strategy, and community involvement. Advertising only equals one piece of pie in the strategy. And must be on all of these elements does not only work independently but must also work together for the larger goal. Marketing is a process that takes time and can involve hours of searching for a marketing plan to be effective.
 
 
 
 
 
 
 
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