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当今世界的网络营销

时间:2015-12-11 11:32来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
当今世界的网络营销
Internet Marketing In The World Today 
 
当今世界营销跟三十,二十,甚至十年前是不一样的。现今世界上的营销有着新思想,新概念,新技术。 在1990年,电视是一个巨大的产品的营销渠道。 广告被写得很好,有趣并且针对特定的观众。 即使平面广告是流行的被风吹起,贴满所有的建筑物,汽车,广告牌,并几乎在公众所有视野中出现。现在,甚至二十年后这些广告仍然存在,但可以以十年前更便宜的成本买到。新媒体往往成为在营销的世界广泛运用的一个词。新媒体可以被描述为新事物,并且它让所有其他的孩子受到一定的影响。当我在匹兹堡艺术学院完成了我的学位的时候,我没有意识到,但我一直给一个特别的礼物,那就是对所有的媒体有了一些了解,和学习如何运用营销只是我必须完成一小部分任务。
 
当我在扬斯敦州立大学工作时,我学到了所有的大学里真正有意义的东西,我也意识到我有很多东西需要学习。我最初是作为一个网页设计师被重要网站(扬斯敦州立大学教育网)雇佣。我用一点时间在营销部门的另一边,进行印刷、媒体和招聘营销材料的准备。 我了解到作为一个大学,对目前的趋势来说我们的方式非常落伍。 我我们有没有在网络上的视频,没有互联网广告,和一个网站,更不用说一个不存在的搜索引擎优化的计划,这点,我将在稍后讨论。 
 
In the world today marketing is not the same as it was thirty, twenty, or even ten years ago. The world of marketing today revolves around new ideas, new concepts, and new technology. In the 1990's television was a huge product of marketing. Commercials were well written, funny, and targeted at a specific audience. Even print ads were popular being blown up and plastered all over buildings, cars, billboards, and almost every item in public view. Now almost twenty years later these ads still exist but can be bought at a much cheaper cost than ten years ago. New media has since become a word used more often than not when it comes to the world of marketing. New media can be described as the new kid on the block, which puts all the other kids out of business. When I finished my degree at the Art Institute of Pittsburgh at the time I did not realize but I had been given a special gift of knowing a little bit about all medias, and learning how they can be used for marketing was just a small piece of the puzzle that I had to complete.
 
When I got hired here at Youngstown State University I learned about all the things that really go into making a university successful and realized that I had a lot to bring to the table. I was originally hired as a web designer for the main website www.Youngstown State University.edu/. With a little time I got involved in the other side of the marketing department which does our print, media, and recruitment marketing materials. I learned that as a university we were very behind in our ways with the times that were currently trending. We had no video on the web, no Internet ads running, and a web site that was outdated by three years, not to mention an inexistent search engine optimization plan which I will talk about later. (责任编辑:cinq)


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