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广告对社会的影响评价 Impact Assessment of Advertisements Upon Society

时间:2018-07-05 08:41来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
多年来,媒体的增长导致了广告服务在全国范围内的扩张。在巴基斯坦,人们对广告影响力的关注与日俱增,这项研究旨在收集数据,分析其对社会的影响。
我们将了解,在不同性别角色中,以女性和男性模特为特征的广告引起观众的情绪是一个主要问题,因为它影响了我们社会中存在的社会价值。确切地说,通过这些广告宣传的不道德行为或多或少地恶化了我们的宗教价值观。广告中含有不雅内容的广告,往往导致人们容易发生,如果没有及时采取纠正措施,势必会发生。
我们调查儿童和青少年如何感知广告,改变他们的心理在一个温柔的时代。最后,在伊斯兰教的法律中,对沙里亚的广告进行了界定,这将突出我们应该成为我们社会的一个组成部分的伦理方面。
 
The growth in media has lead to expansion in advertisement services over the years to much of the nation. Concern regarding impact of advertisements has grown in Pakistan and this study aims to gather data that analyzes its impact on the society.
 
We will learn that emotions evoked amongst the viewers by advertisements that feature female and male models in diverse sex roles is a primary concern as it has affected the social values present within our society. To be precise, immorality publicized through these advertisements has more or less deteriorated whatever was left of our religious values. Constant advertisements containing indecent substance has lead to people being prone to it which was bound to happen had no corrective measure been taken timely.
 
We investigate that how do children and teens perceive advertisements which change their psyche at a tender age. Lastly, the rulings of advertisements under the laws of Islam that is Sharia'h, are covered in this study which will highlight the ethical aspects which should have been an integral part of our society.
 
CHAPTER 1: INTRODUCTION 简介
 
An Overview of the Topic
Research is conducted to assess the impact of advertising on our society. Since the dawn of advertising, complaints and criticism have run raging. Does it have a strong impact on society? Does it really influence and affect millions of people watching television, reading magazines and listening to the radio every day? The invention of the media has given us more power and knowledge, but its growth prompted us to think about its positive and negative impacts on our society. We experience its ramifications in our personal lives and in society as a whole.
 
Advertising function is not of current origin, even the Romans practiced advertising. The sellers in early times used their loud voices to catch the attention of consumers and inform them of the availability of their services.(责任编辑:cinq)


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