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PESTEL分析:mant251管理和组织

时间:2016-03-16 09:46来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
Strategic Management The industry analysis
战略管理的行业分析
行业分析的目的
了解产业结构带动竞争,这决定了行业盈利水平
评估行业吸引力
利用对产业结构变化的证据来预测未来的盈利能力
制定策略以改变产业结构来提高行业的盈利能力
识别关键成功因素
行业盈利能力的关键因素
三个关键因素:
1产品的价值给客户
2竞争强度
3相对议价能力在价值链的不同阶段
The Objectives of Industry Analysis
 
To understand how industry structure drives competition, which determines the level of industry profitability
To assess industry attractiveness
To use evidence on changes in industry structure to forecast future profitability
To formulate strategies to change industry structure to improve industry profitability
To identify Key Success Factors
 
Key determinants of industry profitability
 
Three key influences:
 
1 The value of the product to customers
2 The intensity of competition
3 Relative bargaining power at different stages of the value chain


Pestel framework continued…PESTEL框架继续…
政治因素,如政府政策、税收的变化,在国外市场的政治风险,政府补助/补贴。
经济因素,如个人可支配收入、汇率、失业率、通货膨胀率、国民经济增长率。
社会文化因素如人口变化、生活方式的改变,文化和时尚,改变移民的国际学生。
技术因素:技术的发展,ICT创新,增加研发支出。
环保(绿色的)因素,如碳排放(汽车)、能源(水)、废物处理和回收。
法律因素如竞争法(兼并)、健康与安全法,劳动法,机场的权利,禁烟令。
Political Factors e.g. government policies, taxation changes, political risk in foreign markets, government grants/subsidies.
Economic Factors e.g. personal disposable income, exchange rates, unemployment rates, inflation, national growth rates.
Socio-cultural Factors e.g. population changes, lifestyle changes, changes in culture and fashion, emigration, international students.
Technological Factors e.g. Technology developments, ICT innovations, increased spending on R&D.(责任编辑:anne)


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