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留学生HRM论文:雇主品牌对员工绩效的影响

时间:2017-02-28 17:00来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
雇主品牌是一个组织的文化作为一个雇主在市场上的发展和沟通。它传达了组织的“价值主张”-组织的文化,系统,态度和员工关系的总和,鼓励其员工拥抱和分享成功,生产力和满意度的目标,无论是在个人和专业水平。
雇主品牌代表一个公司的努力,促进内部和外部的公司,清楚地看到什么使它不同的和可取的雇主。近年来雇主品牌在执业经理中得到了普及。管理员工感知的重要性已经引起了雇主品牌的当代观念。这实质上是雇主的项目,以现有的和潜在的员工通过接触链的联系点,从招聘中介机构,通过线经理。
然而,雇主品牌的主要问题之一是如何衡量雇主品牌,雇主品牌有什么价值?最终,一个强大的雇主品牌应该有助于组织的业绩和成功。
在当今的商业世界里,劳动力是利润的真正驱动力。雇主品牌有助于招聘和保留最好的人才。它在人力资源管理的许多领域的影响,如员工忠诚度,员工承诺,员工保留和其中一个领域,应该得到高度的影响,这个概念是员工的表现。组织品牌的实力对员工的绩效有显著的影响。强势的雇主品牌对员工的绩效有显著的影响,强势的产品品牌可以从根本上支持就业品牌的发展。这些天公司在雇主品牌这个概念上做了大量的投资,因此研究这些组织对员工绩效的影响程度在今天的场景中已经成为一个重要的需求。
 
ABSTRACT 摘要
 
Employer branding is the development and communication of an organization's culture as an employer in the marketplace. It conveys the organization's "value proposition" - the totality of the organization's culture, systems, attitudes, and employee relationship along with encouraging its people to embrace and share goals for success, productivity, and satisfaction both on personal and professional levels.
 
Employer branding represents a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. In recent years employer branding has gained popularity among practicing managers. The importance of managing employee perceptions has given rise to the contemporary notion of Employer Brand. This is essentially the brand the employer projects to existing and potential employees via the chain of communication touch points ranging from recruitment intermediaries through to line managers.
 
However one of the major issues in Employer Branding is how to measure an employer brand, what value does the employer brand have? Ultimately, a strong employer brand should contribute to the performance and success of the organization.
 
The workforce is the real driver of profits in today's business world. Employer Branding helps in recruitment and retention of the best of talents. It has it's impact in many areas of Human Resource Management like Employee Loyalty, Employee commitment, Employee retention and one of these areas which should get highly affected by this concept is Employee Performance. The strength of an organization's brand has a significant impact on the performance of its employees. A strong Employer Brand has a significant influence in the employee's performance and that a strong product brand can essentially support the development of the employment brand. These days companies make a lot of investments in this concept of Employer Branding, thus studying the extent of its impact on Employee's Performance in these organizations has become a vital need in today's scenario.(责任编辑:BUG)


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