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互联网市场营销课程作业:Going Digital With Email Marketing Marketing Essay

时间:2015-09-01 11:37来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien

互联网市场营销课程作业:Going Digital With Email Marketing Marketing Essay


在过去的二十年里,没有什么能比计算技术和互联网的持续发展更能影响我们社会的了。以互联网基础为依据的设备有通信网站、社交媒体、电子商务和电子邮件,不管就个人而言还是专业来说,在某种程度上这些都是与我们的日常生活紧密相关的。因此,企业界已经认识到互联网已经遍布世界各地,也在积极想办法获取比以往任何时候都更大的经济利益。尽管互联网业务迅速增强,电子邮件仍然是营销活动的一个重要组成元素,也是最成熟的网络营销平台。
 
由这2009封发表在Pingdom网站的电子邮件统计数据可以知道,电子邮件的可能性和有效性是无限的。全球有超过14亿的电子邮件用户,企业有能力以全球潜在客户为目标扩大用户范围。这种媒介的重要特征是,它还在继续增长。乔Soltis(2007)通过搜索引擎优化指出,电子邮件用户从2002年到2007年增长了14.6%。Pingdom网根据增长数据表明,电子邮件用户的数量从2008年到2009年增加了1亿人。虽然电子邮件出现在互联网的早期,但是它在市场上仍继续保持着它的价值和意义。
 
Nothing has affected our society over the past two decades more than the continued development of computing technology and the internet. Internet-based tools such as websites, social media, e-commerce, and email touch our everyday lives in some way, both personally and professionally. As a result, the business community has recognized the reach of the internet throughout the world and is aggressively seeking ways to harness the power for greater financial gain more than ever. Despite the rapidenhancements of internet-based business, email remains a consistent element of marketing campaigns and is considered the most mature of the web-based marketing platforms.
 
The possibilities and effectiveness of email are limitless when reviewing these 2009 email statistics posted by Pingdom. With over 1.4 billion email users worldwide, firms have the ability to expand and target potential customers globally. The significant factor about this medium is that it continues to grow. Joe Soltis (2007), with Fathom SEO, stated that email has shown a 14.6% growth rate from 2002 to 2007. Pingdom expounds on the growth statistics by saying that the number of email users grew by 100 million from 2008 to 2009. Although email has been around since the earliest days of the internet, it continues to hold value and relevance in the marketplace.
 
The prospect of growth and market reach is only one advantage of an email marketing program. Transitioning your collateral from the traditional printed piece to an electronic format distributed via email can produce cost savings of 50% or more. One of the most important aspects of an email campaign is your ability to measure the deliverability and response of each individual as well as their actions, also known as conversions, within your media. By analyzing your readers’ actions, you have the ability to refine your email approach and provide your reader with more relevant and diverse forms of content in a fast and timely fashion that print cannot replicate. The ease in which email can engage a reader’s response only solidifies this creation of a mutually beneficial relationship between the firm and client. What firm would not be thrilled to have a mutually engaging relationship with their client?(责任编辑:BUG)


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