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市场学作业-国际市场营销

时间:2015-05-28 10:04来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
关于国际市场营销
 
国际市场营销主要作为商业活动的表现形式,包括价格,推广升级,产品和分配决策以及系统地收集市场调查研究的任务。它有价值的信息过程就是对营销决策来说很重要。
 
东道国在政治稳定,文化属性和地理特征上的信息是国外市场营销所需求的。以及在经济数据上的增长水平,通胀水平,商业周期和在特定行业的竞争水平的信息。这些都直接影响到产品的经济生存能力。有些因素甚至影响盈利状况。
 
在国外市场营销中也要考虑到政治,经济,文化的因素。这些因素对大众的态度与行为都有着深远的影响,接着影响国外的选择需求。社会文化多样性的增加在经研究中,这也暗示着国际市场营销的调查者将需要具备进行协调跨品牌环境研究的能力。在本质上来说,研究人员要能够解决研究问题,研究工具,以及适应不同环境下的管理程序。
 
About International Marketing
 
The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. 
 
The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and the levels of competition in that particular industry. These directly affect the economic viability of the product, since some of the factors affect profitability. 
 
There are also political, social and cultural climate factors to be considered in foreign markets. These factors have a profound effect on attitude and behavior of the general public, and then affect the choice demand of foreign products. The increasing diversity of the socio-cultural in which research is being conducted, implies that international marketing researchers will need to develop the capability to conduct and co-ordinate research spanning a brand range of environmental contexts and research questions. In essence, researchers will need to be able to tailor research questions, and adapt research instruments and administration procedures to different environments, as well as to interpret or translation questionnaires or research instruments. 
 
Developments in mass communication technology, global and regional media such as MTV, STAR TV, etc. create an environment where certain segments of the population worldwide are developing a common set of expectations, familiarity with a common set of symbols, similar preferences for products and services, and an overall desire to improve their standard of living. Market segments such as teenagers share common interests in clothing fashions, music, films and sports, as new trends and related products are rapidly diffused worldwide through global media. Increasing discretionary expenditures in industrialized markets also expands the range of choice and the role of services in consumer choice decisions. (责任编辑:BUG)


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