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营销公司计划书专业词汇 Marketing firm planning

时间:2015-09-02 09:34来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
营销公司的计划
 
在过去的几年,国际业务的快速增长和动态变化中对、个扩展企业、客户以及国家经济产生了一个宏伟的、无与伦比的国际营销的价值。中小规模企业以及大型跨国公司提高了能够作为商品和服务进入国外市场,技术和理念直接传向国际的机会的可能性。所有公司也可以在国外单独向客户通过分析和评估国际市场营销以及提高适当的策略来提供高质量产品,服务和想法。国际市场营销和出口管理第六版Gerald albaum和Edwin duerr prentice hall (金融时报》)(2008)伦敦 页面一
 
是否有适应市场环境差异的能力是国际营销的基本关键。根据不同国家的文化市场,人们的需求可能有所不同。他们进入公司为了从经济优势中获益。所以在进入国家市场之前,关于人们的文化结构和需求应该有详细的分析,评价和研究。如此一来,企业在国外市场可以达到成功是极有可能的。在这一点上,确保尊重不同国家的文化是非常重要的。 Terpstran (1987)已将文化定义为:“综合的学习行为特征的总和,该学习行为特征是明显的,社会成员共享的”。 
 
种族中心主义和自我参考标准(SRC)
 
李(1966)创造了“自我参照标准”这个词,作为一个方便的概念以远离文化偏见。他建议首先,问题应该确定在文化特质,国内社会的习惯和规范方面。后来,他们应该重新定义外国文化特征、习惯和规范零偏见。他提到,这两个规范之间的差异是一种文化偏见指标,或是可以排除、仔细检查看它如何影响这一概念或问题的SRC效应。
 
Terms of marketing firm planning
 
The rapid growth and dynamic changes in international business in the past several years made a magnificent unmatched value of international marketing for each scaled companies, customers as well as national economies. Both small and medium scaled companies as well as huge multinationals improved the opportunities to be able get into foreign markets as goods & services, technologies and ideas go straightforwardly to national borders. All companies can also make customers individually in abroad as providing effectively good products, services and ideas in the condition of analysing and evaluating international marketing as well as improving proper strategies.
 
International marketing and export management sixth edition Gerald albaum and Edwin duerr prentice hall (financial times) (2008) London sayfa 1
 
Having adaptation to environmental differences among markets is fundamental key to international marketing. People's needs may vary in terms of cultural in the markets of countries which are entered in by firms in order to benefit from economic advantages. Therefore, there should be detailed analysis,evaluations and studies regarding people's cultural structures and needs before getting in to country markets. Thus, it is most likely that firms can reach success in foreign markets. At this point, it is very important to ensure compliance to different country cultures.(责任编辑:charlie)


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