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对于消费行为的讨论

时间:2016-02-25 10:01来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
人们购买咖啡豆的原因

问题1是要求我们找出人们愿意为咖啡豆制作的咖啡付更多钱,而不愿将就于一个普通的咖啡店的原因,以及消费者行为的重要性。消费者行为是情感与认知、行为与环境的动态交互,人类行为与环境的相互影响。消费者行为受内部和外部因素影响。这些因素会导致消费者购买行为的变化。因此,我们对于这些因素的理解就显得至关重要。
 
1.1人们为什么购买由咖啡豆制成的咖啡
 
如今,许多人都愿意为花更多钱去买一杯咖啡豆咖啡而不是速溶咖啡。我们需要找出导致这种现象的原因。我采访一些咖啡豆消费者后,发现有一些原因在影响他们对于咖啡购买的选择。
 
1.1.1环境
 
这些人觉得咖啡豆店的环境比一个普通的咖啡店好。他们发现,一般咖啡店的环境让人觉得非常嘈杂和不舒服。通常,很多家庭会在这样的咖啡店消费,那么就有很多孩子会在咖啡店制造噪音。如果有人希望在那里享受一杯咖啡,这势必会影响他们的心情。一些普通的咖啡店可能不卫生,因为他们不太注重自己的清洁工作。他们只是简单地打扫桌子和拖地板。
 
Reasons That People Consume Coffee Bean Coffee Marketing Essay
 
This question 1 is asking us to find out the reasons about the people are willing to pay more for Coffee Bean Coffee than a normal coffee shop and the importance of consumer behavior. Consumer behavior is the dynamic interaction of affect and cognition, behavior and the environment by which human beings conduct the exchange aspects of their lives. The consumer behavior is affecting by the internal and external factors. Those factors will cause the changes of the buying behavior for the consumer. So, it is very important for us to understand it.
 
1.1人们为什么购买由咖啡豆制成的咖啡-1.1 Reasons that people consume Coffee Bean coffee
 
Nowadays, many people are willing to pay more for Coffee bean coffee than a normal coffee shop. We have to find out the reason about this situation. After we asked few coffee bean consumers, we found out that there are some reasons to affect them to purchase in Coffee bean shop.
 
1.1.1 Environment
 
Those people feel that the environment of Coffee bean shop is better than a normal coffee shop. They found that the environment of the normal coffee shop is very noisy and uncomfortable. Normally, there are many families will consume at the normal coffee shop. There might be a lot of kids will make noise at the coffee shop. If somebody wishes to enjoy a cup of coffee there, this will affect their mood. Some of the normal coffee shop might be unsanitary because they are less focusing on their cleaning work. They will simply clean the table and mop the floor. This situation will make the customer feel uncomfortable when they are consuming there. The environment of Coffee Bean shop is comfort because there is not so much noise. Coffee Bean shop will provide sofa and also will play some soft music for their customer to become more relax and satisfy when they are drinking coffee at the Coffee Bean shop. There are two area in the Coffee Bean shop, air-conditioned area and smoking area. If their customers are smoker, they can enjoy the coffee and smoke at the smoking area. Another customer can choose to sit at the air-conditioned are or smoking area depend on their needs.(责任编辑:anne)


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