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时尚产品市场战略Marketing Strategies for a Fashion Line

时间:2016-04-06 18:47:26 来源:www.ukthesis.org 作者:英国论文网 点击联系客服: 客服:Damien
时尚产品竞争越来越激烈,如果你想成为时尚界不败者,多样化的营销策略你应该都去尝试。这篇论文主要介绍的是时尚产品营销策略,通过你亲手制定的营销策略,你可以用各种创造性的方式来向你的潜在群体和客户展示你的才能和吸引新观众并吸引新观众。本文介绍了5种营销策略:门店、时尚秀、创立网站、吸引公众注意、举办展览,并对这五种营销策略进行了分析和提出了相应的建议。
 
With celebrity lines and endorsements, designers that create clothes from home and shops full of merchandise, you have a lot of built-in competition before you ever introduce your fashion line to prospective customers. By taking your marketing strategy into your own hands, you can expose your fashion line to prospective clients and customers in a variety of creative ways to showcase your talents and appeal to new audiences.

Use the Store Window门店
 
If you own your own boutique or clothing store, use your store window to attract customers. This marketing strategy is most effective during the beginning of the fashion season. Make a dramatic statement with the arrangement, such as having a graveyard of hands sticking out that feature your gloves, bracelets, rings or watches. Suspend mannequins from the ceiling in your stylish clothes to grab customers' attention.

Have a Fashion Show时尚秀
 
Showcase your fashion line by having a fashion show. Think about what audience you want to appeal to. For example, if you think that teens will like your line, consider having the show at a local mall. If you make clothes for an older crowd, consider hosting the show at a retirement community to shake things up there. A convention center might be a great location if you cater to career people and other work-centered events are occurring at the time of your show. Consider if a charitable organization will likely cater to the same demographic as your fashion line. For example, Dress for Success provides clothing for low-income women who are hoping to re-enter the workforce. A breast cancer awareness group will appeal to young and middle-aged women. Pairing up with a charity like this can help you receive free advertising for the event while helping support a cause that you believe in. Remember, the more exposure you get, the more likely you are to sell your products.

Create a Website创立网站
 
The web allows you to connect with millions of potential customers. Create your own website that will catch these customers’ eyes when they come along your website. Feature a "Daily Deal" on the website so users have an incentive to visit your site each day. Add video of your fashion show to the site. Use effective strategies to increase your SEO, such as including descriptive titles, meta descriptions and links to your site from other websites. Increase usability of your clothing site by having a clear navigation. Have occasional giveaways to encourage shoppers to continue visiting your site. This strategy can help increase your visibility and the number of social media followers that you have.#p#分页标题#e#

Generate Publicity吸引公众注意
 
Make your brand more noticeable by getting people to write about you. For example, issue press releases on the web to showcase a new clothing line that you have created or to advertise that you have a new location. Contact a local newspaper to see if they would be willing to feature your clothing line in an article. Showcase the human aspects of your line, such as how you worked as a waitress to afford to go to fashion school or how you are self-taught. Talk to the editors of local fashion magazines about writing an article about you. Offer to write a weekly fashion column in the newspaper or a monthly section in a fashion magazine. Also, make connections with bloggers and link to their sites. You can send a free product to a blogger once a month who will write a review about it and link to your company.

Host Presentations举办展览
 
A large part of marketing your fashion line is being seen by a variety of potential customers. Check opportunities to host events at malls, convention centers, schools, community colleges, women’s organizations, retirement communities or other areas that you believe can benefit from some fresh fashion. Some options may include hosting a seminar on how to dress professionally in the workplace for a community college event, how to accessorize an outfit at a women’s event or retirement community or how to use a few staple pieces of a wardrobe in different ways. Another option is to have a contest for a free makeover. Show the before and after photos at one of your events.
 
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