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时尚产品市场战略Marketing Strategies for a Fashion Line

时间:2016-04-08 10:05来源 作者:英国论文网 点击联系客服: 客服:Damien
With celebrity lines and endorsements, designers that create clothes from home and shops full of merchandise, you have a lot of built-in competition before you ever introduce your fashion line to prospective customers. By taking your marketing strategy into your own hands, you can expose your fashion line to prospective clients and customers in a variety of creative ways to showcase your talents and appeal to new audiences.

Use the Store Window门店
If you own your own boutique or clothing store, use your store window to attract customers. This marketing strategy is most effective during the beginning of the fashion season. Make a dramatic statement with the arrangement, such as having a graveyard of hands sticking out that feature your gloves, bracelets, rings or watches. Suspend mannequins from the ceiling in your stylish clothes to grab customers' attention.

Have a Fashion Show时尚秀
Showcase your fashion line by having a fashion show. Think about what audience you want to appeal to. For example, if you think that teens will like your line, consider having the show at a local mall. If you make clothes for an older crowd, consider hosting the show at a retirement community to shake things up there. A convention center might be a great location if you cater to career people and other work-centered events are occurring at the time of your show. Consider if a charitable organization will likely cater to the same demographic as your fashion line. For example, Dress for Success provides clothing for low-income women who are hoping to re-enter the workforce. A breast cancer awareness group will appeal to young and middle-aged women. Pairing up with a charity like this can help you receive free advertising for the event while helping support a cause that you believe in. Remember, the more exposure you get, the more likely you are to sell your products.

Create a Website创立网站
The web allows you to connect with millions of potential customers. Create your own website that will catch these customers’ eyes when they come along your website. Feature a "Daily Deal" on the website so users have an incentive to visit your site each day. Add video of your fashion show to the site. Use effective strategies to increase your SEO, such as including descriptive titles, meta descriptions and links to your site from other websites. Increase usability of your clothing site by having a clear navigation. Have occasional giveaways to encourage shoppers to continue visiting your site. This strategy can help increase your visibility and the number of social media followers that you have.(责任编辑:anne)

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